Senior Director of Marketing

We need to output HTML fragment with sections: About the role? Actually the posting includes "About USL Dallas (Atlético Dallas & Dallas Trinity FC)" and "Position Summary". We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We have content for About the organization (maybe "About USL Dallas" could be "About the role"? Actually "About the role" is typical heading for role description. The posting has "Position Summary". That could be considered "About the role". We'll use

About the role

and put the position summary paragraph. Responsibilities: we have "Key Responsibilities" with subpoints: Strategy & Leadership, Budget & Revenue, Brand & Multi-Entity Oversight. We'll list as

• each bullet. Requirements/Qualifications: we have "Required Qualifications" and "Preferred Qualifications". We can combine into Requirements section? The instruction: use headings like Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide which sections to include. We have qualifications (required and preferred). We could put them under

  Qualifications

  . Also maybe Skills? Not explicitly listed but could infer from qualifications. Better to just include Qualifications. Benefits: we have "Compensation & Benefits" with salary range statement (competitive and commensurate with experience) - but we should not create Pay section unless posting actually states them. It says "Compensation is competitive and commensurate with experience." That's not a specific number, it's vague. According to rule: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. For Benefits, they list specific benefits: Medical, dental, vision coverage options; Paid time off, paid holidays, 2 floating holidays; Company paid basic life insurance, voluntary life insurance; Flexible spending & health savings account options, and wellness offerings; Full-time benefits package to be discussed during interview process. Some of those are specific, but "Full-time benefits package to be discussed during interview process" is vague. However we have concrete benefits listed. So we can include Benefits section with those items. Pay: they only say "Compensation is competitive and commensurate with experience." That's placeholder, so we should NOT create Pay section. Schedule: not mentioned, so omit. We also need to include maybe "About the organization" as part of About the role? The instruction: Use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should follow those exact headings. We'll include About the role (position summary), Responsibilities, Qualifications (maybe combine required and preferred), Benefits. We must not include boilerplate like EEO, How to Apply, etc. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep the details from each section. Let's extract: About USL Dallas (Atlético Dallas & Dallas Trinity FC) paragraph: It describes organization. That's substantive about the organization, not necessarily role. But we could include it under About the role? Might be considered background. The instruction: "Do NOT repeat the job title as a heading (the page already shows it)". It didn't say we cannot include organizational description. We could include it as part of About the role paragraph. We'll include that paragraph as prose under About the role. Position Summary: we have a paragraph describing role. We'll include that as part of About the role as well. Thus About the role will contain two paragraphs: organization description and position summary. Responsibilities: we have bullet points under Strategy & Leadership, Budget & Revenue, Brand & Multi-Entity Oversight. Each has multiple sentences. We'll turn each bullet into

  with the content. We need to preserve all substantive information: So we need to include the details inside each bullet. Let's list them: Strategy & Leadership: - Develop and own the enterprise-wide marketing strategy across all entities under the USL Dallas umbrella, ensuring alignment with organizational and revenue goals. - Translate the CMO's vision into an actionable strategic plan, then lead execution from concept through measurable results. - Serve as a key strategic advisor to the CMO, providing regular reporting and insight on marketing performance, market trends, and growth opportunities. - Build, mentor, and manage a marketing team, setting clear goals and fostering a high-performance, collaborative culture. Budget & Revenue: - Own budget planning, forecasting, and management for the marketing function across all entities. - Drive strategies that directly support ticket sales as the organization's primary revenue driver, in close partnership with ticket sales and revenue teams. - Track and report on marketing ROI, campaign performance, and revenue impact against budget. Brand & Multi-Entity Oversight: - Provide marketing oversight and strategic guidance across Atlético Dallas, Dallas Trinity FC, Atlético Dallas Youth, the Academy program and restaurant/retail properties (The Den at Expo Park). - Ensure brand consistency and coordinated go-to-market execution across all entities, while allowing each brand its own identity within the family of clubs. - Partner cross-functionally with ticket sales, community relations, communications/PR, digital, content and creative teams to deliver integrated campaigns. - Represent the marketing function in organizational plan. Planning for major milestones, including the 2027 inaugural season at the Cotton Bowl. Note: The last bullet seems slightly garbled: "Represent the marketing function in organizational plan. Planning for major milestones, including the 2027 inaugural season at the Cotton Bowl." We'll keep as is. Qualifications: Required Qualifications list: - Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience). - Minimum 7+ years of progressive marketing experience, including multiple years in a senior leadership role managing a marketing team. - Proven track record in a ticket-sales-driven business — specifically professional, collegiate, or major sports/entertainment — with a resume that clearly demonstrates this experience. - Demonstrated experience owning a marketing budget, including planning, forecasting, and reporting on spend against results. - Demonstrated experience both setting marketing strategy and personally leading its execution — this is a strategic and hands-on role. - Strong track record of cross-functional leadership, particularly partnering with ticket sales/revenue teams. - Excellent communication and executive presentation skills, with experience reporting to senior leadership. Preferred Qualifications: - Experience marketing multiple brands or business units under one organizational umbrella. - Experience with a club, franchise, or program in a launch, rebrand, or new-market phase. - Familiarity with soccer/football and the North American soccer landscape (USL, MLS, or similar). - Experience with marketing and CRM platforms relevant to ticketing and fan data (e.g., Klaviyo, HubSpot, ticketing platforms). - Bilingual preferred (English/Spanish) We'll put all under Qualifications heading, maybe separate required and preferred as paragraphs or list. We'll keep as

  • for each. Benefits: list: - Medical, dental, and vision coverage options - Paid time off, paid holidays, 2 floating holidays - Company paid basic life insurance, voluntary life insurance - Flexible spending & health savings account options, and wellness offerings - Full-time benefits package to be discussed during the interview process. We need to avoid filler placeholder? The last item is vague but still a benefit description; it's not a placeholder like "commensurate with experience". It's still a statement that full-time benefits package to be discussed during interview process. Might be considered vague but it's still a benefit description. The rule says never create Benefits sections unless posting actually states them. It does state benefits, albeit some vague. We'll include. We must not include Pay section. We must not include Schedule. We must not include Skills heading unless we have specific skills content; we don't. Now output HTML fragment: no or . Just the sections. We'll structure:

    About the role

    ...

    ...

    Responsibilities

    • ...
    ...

    Qualifications

    • ...
    ...

    Benefits

    • ...
    ...
    Make sure to preserve all details exactly as in posting. Let's copy text precisely. About USL Dallas paragraph: "ABOUT USL DALLAS (ATLÉTICO DALLAS & DALLAS TRINITY FC) Atlético Dallas is a professional soccer organization built on the philosophy of “Glory from Dust” - competing at the highest level while staying rooted in the city and community that built us. The organization is preparing to launch its inaugural the USL Championship season in 2027 at the historic Cotton Bowl, alongside our sister club, Dallas Trinity FC, which competes in the USL Super League today. Together with Atlético Dallas Youth (ADY), our Academy program and our restaurant/retail properties (The Den at Expo Park), we are building a multi-team soccer ecosystem for Dallas-Fort Worth, operating under the USL Dallas umbrella from grassroots to the professional stage." Note there is a typo: "its inaugural the USL Championship season". We'll keep as is. Position Summary paragraph: "Position Summary The Senior Director of Marketing is a corporate-level leadership role responsible for setting and executing the marketing strategy across the full USL Dallas organization including Atlético Dallas (men's professional team), Dallas Trinity FC (women's professional team), Atlético Dallas Youth, our Academy program and our restaurant/retail properties (The Den at Expo Park). This role owns marketing budget planning and management, builds and leads a high-performing marketing team, and reports directly to the Chief Marketing Officer. The ideal candidate has built their career in ticket-sales-driven businesses, specifically professional or collegiate sports and brings a track record of translating strategy into measurable revenue results." We'll combine into two paragraphs. Now Responsibilities bullets: need to copy exactly. Strategy & Leadership bullet points: - Develop and own the enterprise-wide marketing strategy across all entities under the USL Dallas umbrella, ensuring alignment with organizational and revenue goals. - Translate the CMO's vision into an actionable strategic plan, then lead execution from concept through measurable results. - Serve as a key strategic advisor to the CMO, providing regular reporting and insight on marketing performance, market trends, and growth opportunities. - Build, mentor, and manage a marketing team, setting clear goals and fostering a high-performance, collaborative culture. Budget & Revenue: - Own budget planning, forecasting, and management for the marketing function across all entities. - Drive strategies that directly support ticket sales as the organization's primary revenue driver, in close partnership with ticket sales and revenue teams. - Track and report on marketing ROI, campaign performance, and revenue impact against budget. Brand & Multi-Entity Oversight: - Provide marketing oversight and strategic guidance across Atlético Dallas, Dallas Trinity FC, Atlético Dallas Youth, the Academy program and restaurant/retail properties (The Den at Expo Park). - Ensure brand consistency and coordinated go-to-market execution across all entities, while allowing each brand its own identity within the family of clubs. - Partner cross-functionally with ticket sales, community relations, communications/PR, digital, content and creative teams to deliver integrated campaigns. - Represent the marketing function in organizational plan. Planning for major milestones, including the 2027 inaugural season at the Cotton Bowl. Note: The last bullet has two sentences; we keep as is. Qualifications Required: - Bachelor's degree in Marketing, Business, Communications, or a related field (or equivalent professional experience). - Minimum 7+ years of progressive marketing experience, including multiple years in a senior leadership role managing a marketing team. - Proven track record in a ticket-sales-driven business — specifically professional, collegiate, or major sports/entertainment — with a resume that clearly demonstrates this experience. - Demonstrated experience owning a marketing budget,