Senior Director of Marketing

About the role

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Senior Director of Marketing based in the United States. This role offers the opportunity to define and scale the marketing strategy for a mission-driven healthcare organization transforming how complex care is delivered. You will lead brand strategy, lifecycle marketing, and audience engagement initiatives that connect patients, providers, and healthcare partners.

Responsibilities

• Own the development and execution of comprehensive marketing strategies, strengthening brand presence, driving engagement, and supporting organizational growth.
• Define and execute the overall brand strategy, including positioning, messaging, value propositions, and brand identity across key audiences such as patients, healthcare partners, and providers.
• Partner with leadership and external agencies to shape brand direction, public relations efforts, and market presence.
• Develop and manage integrated content strategies across multiple formats, including thought leadership materials, videos, digital content, educational resources, and industry communications.
• Lead paid media initiatives across platforms such as Meta, LinkedIn, and other targeted channels to increase awareness and engagement.
• Build and optimize earned media, social media, and owned channel strategies across websites, blogs, video platforms, and digital communities.
• Own lifecycle marketing programs designed to move patients through onboarding, activation, engagement, and retention journeys.
• Develop patient communication strategies across channels including direct mail, SMS, outbound outreach, and digital campaigns.
• Oversee creative development for patient-facing materials, ensuring consistent branding and effective communication.
• Establish marketing measurement frameworks, dashboards, reporting processes, and performance tracking to evaluate impact and ROI.
• Manage marketing budgets, resource planning, and quarterly roadmap discussions with cross-functional teams.
• Hire, mentor, and develop a growing marketing team while creating a culture of excellence, collaboration, and continuous improvement.
• Support business teams with marketing expertise for patient acquisition, provider communications, and partner-facing materials.

Requirements

• The ideal candidate is a strategic and hands-on marketing leader with experience building brands, leading teams, and driving measurable growth within complex or regulated industries.
• 5-7+ years of progressive marketing and brand leadership experience, ideally within healthcare, health technology, or another mission-driven environment.
• Proven experience owning brand positioning and narrative development from strategy through execution across paid, earned, and content channels.
• Demonstrated success running integrated marketing programs with measurable impact on awareness, engagement, and demand generation.
• Experience managing paid media campaigns, public relations initiatives, and external creative, media, or PR agencies.
• Strong background developing content strategies and overseeing production across written, video, and digital formats.
• Experience building thought leadership programs in collaboration with subject matter experts is highly valued.
• Proven people management experience, including hiring, coaching, and developing marketing teams.
• Able to collaborate effectively with executive stakeholders and cross-functional teams including Product, Design, Data Science, Growth, and Operations.
• Experience managing marketing budgets, performance reporting, and ROI measurement.
• Excellent written and verbal communication skills with the ability to adapt messaging across different audiences.
• Strong organizational skills with the ability to bring structure, processes, and priorities to fast-changing environments.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent practical experience.
• Familiarity with value-based healthcare models, health plans, provider audiences, or consumer marketing is a plus.

Benefits

• Full-time remote work environment with flexibility across the United States.
• Opportunity to shape the marketing function of a fast-growing healthcare organization from an early stage.
• Competitive compensation package.
• Comprehensive benefits supporting employee health and well-being.
• Paid time off and family-focused benefits.
• Opportunity to work alongside experienced leaders and talented cross-functional teams.
• Professional growth opportunities within a mission-driven organization.
• Inclusive workplace culture focused on collaboration, diversity, and meaningful impact.