Senior Director of Marketing
About the role
The role is for a Senior Director Marketing to lead the vision, strategy, and execution of marketing initiatives across a collection of well-loved brands. This is an exciting opportunity to shape brand direction, influence customer engagement, and help bring creativity to communities around the world. You will work closely with senior leadership to develop and deliver marketing strategies that support business growth.
Key Responsibilities
Developing and delivering marketing strategies aligned with company goals and brand vision
Leading marketing, design, social media, video, and influencer teams
Managing annual marketing investment plans and reviewing campaign performance
Creating promotional campaigns across digital and traditional channels
Strengthening brand presence through retail partnerships, events, and customer engagement
Analysing market trends, customer insights, and competitor activity
Working with Sales and Product Development teams on key initiatives
Managing external suppliers, vendors, and industry relationships
Supporting improvements across merchandising, displays, and customer experiences
About our company
Lion Brand Yarn Company has been a trusted name in the yarn industry since 1878. We are a fifth-generation, family-owned business and one of the leading distributors of knitting and craft yarn in the United States and abroad. Our mission is to spread warmth, comfort, and inspiration through our products and strong community engagement. Based in Lyndhurst, New Jersey, our yarns are sold online and through major craft chains, independent shops, and international retailers. We combine deep experience with a forward-thinking approach to remain a leader in our industry.
The Benefits
Make a real impact within an established and respected brand
Work in a creative environment where ideas are encouraged
Collaborate with talented teams across multiple areas of the business
Help shape the future of inspiring products and customer experiences
Work in a hybrid environment with a supportive team culture
The Person
A degree in Marketing, Business Administration, or a related field
10+ years of senior marketing or similar leadership experience
Strong communication and relationship-building skills
A balance of creative thinking and analytical ability
Experience developing brand, product, and promotional strategies
Knowledge of market research and performance analysis
Experience across digital and traditional marketing channels
Familiarity with Adobe Creative Suite is desirable
Previous craft and fiber craft industry experience preferred