Senior Director of Marketing

Responsibilities

• Set and execute national brand strategy and positioning for Casago
• Maintain and govern brand standards across the franchise network
• Steward the franchise marketing fund with budgeting and reporting
• Partner with owner growth team for brand-level demand generation
• Collaborate with website teams to enhance guest demand and direct bookings
• Deliver local marketing playbooks and tools for franchise operators
• Build and integrate AI-first systems into marketing operations
• Lead a high-performing marketing team and manage external partners
• Track and report marketing performance metrics and ROI

Qualifications

• 10+ years in marketing, with 5+ years leading teams
• Track record of brand and performance/demand generation ownership at scale
• Experience in multi-location, franchise, marketplace, or hospitality marketing
• Hands-on management of franchise marketing or pooled budgets
• Proven cross-functional leadership across operations and teams
• Demonstrated adoption of AI and automation in marketing practices
• Sound financial stewardship with accountability for a meaningful budget

Benefits

• Health/dental/vision insurance
• 401K with immediate 100% company match on first 4%
• Paid Flex Time Off / Vacation & Sick Time
• Employee Assistance Program (EAP)
• Employee Discounts