Senior Director of Marketing

About the Role

ENFOS is a profitable, 25-year-old SaaS company that operates in the emerging Environmental Obligation Management market. We provide the only enterprise subledger accounting platform designed to solve the Environmental Obligations problem. Our next stage of growth requires a dedicated marketing leader. As the Senior Director of Marketing, you will establish ENFOS as the defining voice in Environmental Obligation Management, build the demand engine, and generate qualified pipeline for a sales team operating in complex, long-cycle deals with Fortune 500 companies.

What You’ll Do

• Build and Run the Demand Engine
  Marketing-sourced pipeline is the primary metric for this role. You will be evaluated on qualified opportunities created and revenue contribution, not lead volume or MQL count.
  Design and execute full funnel new logo campaigns targeting Fortune 500 industrial enterprises with material ARO, ERO, and DRO liabilities.
  Monitor and act on trigger events and buying indicators to prioritize accounts and engage high-fit prospects at the right moment in their buying journey.
  Partner with Customer Success on expansion pipeline and customer marketing across strategic accounts.
  Create messaging calibrated to CFOs, Controllers, and CAOs who think in terms of ASC 410, IAS 37, audit cycles, and reserve accuracy.
  Stand up the ENFOS web presence, content program, SEO/AEO/GEO from the ground up.
  Own funnel conversion rates, pipeline velocity, and customer acquisition cost; all of which are tracked, reported to leadership, and improved over time.

• Create the Category
  Environmental Obligation Management is an emerging category. Finance and accounting leaders don’t yet have language for it, analyst firms haven’t named it, and the market incorrectly lumps it into EHS. Your job is to change that.
  Define and drive the Environmental Obligation Management category narrative externally: at conferences, in auditor conversations, and across the finance and accounting communities where our ICP lives.
  Work with our in-house Accounting Solutions Manager to produce thought leadership on Environmental Obligation governance, ASC 410, IAS 37, and audit readiness that resonates with technical accounting leaders.
  Develop ROI frameworks and case studies that quantify customer impact: cost avoidance, audit efficiency, and reserve accuracy.
  Bring new products to market by translating technical capabilities into the financial and operational language that CFOs and Controllers use.
  Develop sales enablement for complex, multi-stakeholder enterprise conversations.

• Build the Marketing Infrastructure
  HubSpot is our CRM and the starting point for a GTM stack that you will shape.
  Design and implement the attribution model, connecting spend, campaigns, and content to pipeline and closed revenue.
  Establish the funnel, set baseline metrics, model conversion rates across stages, and build the reporting infrastructure that makes performance visible and improvable.
  Evaluate and recommend additions to the marketing tech stack: ABM tooling, intent data platforms, outbound tools, and campaign execution infrastructure.
  Build AI-augmented workflows across content creation, persona research, personalization, and campaign optimization that allows a solo function to operate at the output level of a full team.
  Manage marketing budget with full ROI accountability; every spend decision is connected to pipeline and reported transparently to leadership.

Requirements

• 7+ years of B2B marketing experience with at least 5 years in enterprise SaaS
• Demonstrated experience building a marketing function or demand generation program from the ground up
• Proven track record driving pipeline and revenue contribution in long, complex enterprise sales cycles
• Comfort operating in high ambiguity with minimal infrastructure where you define the process, you build the tools, and you hold yourself accountable to outcomes
• Fluency with AI tools as a force multiplier, not a novelty
• Experience defining or shaping a category, or establishing differentiated positioning in a nascent market
• Experience in bootstrapped or capital-efficient environments where resourcefulness and ownership are prerequisites
• Hands-on experience with HubSpot and adjacent GTM tooling (ABM platforms, intent data, prospecting data enrichment, etc.)
• Background in regulated industries like financial services, energy, or industrial manufacturing where audit readiness and compliance drive purchasing decisions
• Familiarity with technical accounting concepts: ASC 410, IAS 37, financial reserves, audit processes, or GAAP/IFRS reporting frameworks