Senior Director of Marketing

What You'll Do

• Own end-to-end marketing strategy aligned with company growth and revenue goals
• Lead and oversee all marketing functions, including:
• Social Media
• Content & Messaging
• Brand & Design
• SEO & Organic Growth
• Campaigns & Demand Generation
• Define and execute go-to-market strategies for product launches and feature releases
• Persuasively guide and approve social media strategy, messaging, and thought leadership
• Translate product features, updates, and technical concepts into clear, high-impact narratives
• Partner closely with Product, Sales, and Leadership to align marketing with revenue objectives
• Oversee performance across platforms (primarily LinkedIn, Meta Platforms, YouTube; others as relevant)
• Build and manage launch campaigns including teasers, rollouts, and post-launch amplification
• Establish KPIs, reporting, and attribution across all marketing channels
• Analyze performance data and continuously refine strategy based on results
• Stay ahead of SaaS, AI, and B2B marketing trends and apply them pragmatically

What We're Looking For

• 6–10+ years of marketing experience, with meaningful experience in SaaS or B2B software
• Bachelor's Degree
• Demonstrated success bringing SaaS products to market (early-stage, scale-up, or enterprise)
• Experience owning and executing marketing strategy across multiple channels
• Strong understanding of SaaS funnels, PLG vs sales-led motions, and B2B buyer psychology
• Proven leadership experience managing contributors, agencies, or cross-functional partners
• Excellent writing and communication skills with a strategic, confident voice
• Experience tying marketing performance to business outcomes (pipeline, acquisition, retention)
• Comfortable operating autonomously and making high-level decisions with minimal oversight

Nice to Have

• Experience marketing AI, analytics, or technical SaaS products
• Background in product marketing or growth marketing
• Experience managing designers, social managers, or external agencies
• Familiarity with attribution tools, CRMs, and marketing automation platforms