Senior Director of Marketing

About the role

We are entering a new phase of growth with the introduction of a new product designed for a new market. The Senior Director of Marketing will own the strategy and execution required to successfully take this new product into a new market—while thoughtfully supporting and protecting the strength of our existing business. This role requires comfort moving between strategy and execution, with fluency in customer insights, messaging, positioning, lead generation, funnel management, and performance measurement.

As FairCom's Head of Marketing, you will articulate the unique market strengths of our highly technical database products, define clear market positioning, build effective go-to-market and demand generation programs, and develop lead nurturing systems that convert interest into pipeline and revenue. Success will depend on introducing new ideas without disrupting what already works, bringing all stakeholders along through change, and balancing innovation with continuity.

Responsibilities

• Partner with Sales and Product teams to align marketing strategy with business growth, including shared definitions of lead quality and pipeline contribution
• Practice servant leadership as the manager of the marketing team
• Travel to events and other office locations (expect to travel 30-35% of the year)
• Develop FairCom's brand and voice, ensuring alignment across departments, content, and all customer touchpoints
• Seamlessly pivot from high-level positioning to hands-on lead generation and funnel management

Requirements

• 7+ years of marketing leadership experience supporting disciplined expansion into new markets or product categories within an established business
• 5+ years of technical B2B experience
• Bachelor's Degree from an accredited institution in Marketing or a related field
• Proven people leadership, with experience building, managing, and developing high-performing marketing teams while fostering strong engagement and aligning cross-functional stakeholders
• Strong proficiency in Marketing software systems such as HubSpot, Marketo, Pardot, Drift, Bots, etc.
• Knowledge of program and project management methodology to drive early-stage planning and cross-functional execution
• Strong track record of successful go-to-market strategies and programs with measurable impacts on revenue contribution
• Familiarity with basic concepts of IT infrastructure, including servers, storage, business applications (ERP, CRM, BI), and the role a database plays in it

Position Preferences

• Technical fluency strongly preferred, ideally a CS or similar technical degree with 10 years transitioning into marketing leadership; alternatively, deep marketing experience within a database or data infrastructure company
• Master of Business Administration or other advanced Marketing/Technical education a plus
• Conversant in digital marketing channels and tools (e.g., Google Ads, HubSpot)—dangerous enough to understand and evaluate the work while effectively managing internal specialists or external agencies
• Experience with FairCom DB, RTG, EDGE, IoT/IIoT, or competitors such as Litmus, Ignition, Influx, EnterpriseDB, MariaDB, etc.

Benefits

• Empowered, Agile Teams: Collaborate with passionate colleagues in small, cross-functional teams that drive innovation
• Flexible Work-Life Balance: Hybrid work schedule offering in-office collaboration and remote focus
• Generous Time Off: 15+ holidays, three weeks of paid vacation, a week of sick leave, and an extended holiday break
• Celebrate You: Paid day off on your birthday and another on our annual "CEO Thank You Day" in March
• Invest in Your Growth: Supportive environment with long-tenured colleagues sharing expertise
• Rewarding Compensation: Competitive salary package aligned with industry standards
• Comprehensive Well-being Support: Top-tier medical, dental, vision, and life insurance coverage, plus 401(k) matching program
• Thrive Together: Annual and quarterly company-wide events and growth opportunities
• Fuel Your Focus: Fully stocked kitchen with snacks, meals, and drinks
• Convenient Commute: Prime office locations near I-70 in Missouri, I-15, and the South Jordan Front Runner station in Utah

This is a hybrid position in South Lake Tahoe that requires occasional travel to our offices in Utah and Missouri.