Senior Director of Marketing

About the role

This is a rare opportunity to shape the brand of a high-growth, venture-backed healthcare company from the ground up. As Senior Director, Brand Marketing, you'll step in with meaningful input into how Accompany Health looks, sounds, and shows up in the world, partnering with executive stakeholders to finalize decisions. You'll set the external brand strategy, sharpen the value proposition for patients and payers alike, and bring it to life through the paid, earned, and content programs you and your team build.

Responsibilities

• Brand Positioning: Shape and implement brand positioning in partnership with the PR agency. Define and sharpen the value proposition across audiences, including patients and health plans. Manage the content calendar, including production and implementation, in close collaboration with PR agency.
• Brand Awareness: Drive paid media strategy across Meta, LinkedIn, and other targeted, regional, and national channels. Lead earned media strategy, including PR and social. Build and maintain the integrated marketing calendar, determining what brand creative runs and when.
• Channel Development: Manage and elevate owned channels as brand channel, including: corporate website, blog, Meta, LinkedIn, and YouTube. Continually test, iterate, and explore new channels.
• Lifecycle Marketing: Own the work of moving patients from eligible to engaged through onboarding, activation and retention through direct marketing channels (mailers, SMS, outbound calls, digital). Define the messaging strategy that targets patients at each stage of the enrollment journey. Determine cadence and sequencing of marketing campaigns across direct mail, SMS, and outbound call touchpoints, including fulfillment and execution. Partner with Data Science and Patient Engagement teams to evaluate the effectiveness of patient engagement campaigns.
• Marketing Measurement & Resourcing: Establish marketing measurement, including dashboards and reporting. Manage the marketing budget and its tracking. Support the marketing roadmap, including quarterly resourcing conversations with Product and Design Team.
• Team Management: Directly manage a team of marketers - hiring, developing, and growing the team as the function scales. Set direction and priorities for direct reports, and coach them to raise the bar on their work.
• Other Job Functions: Support the Product and Patient Engagement & Experience teams on member acquisition strategy. Support the Provider team on provider material development through a brand strategy lens. Support the Growth team on payer-facing content, such as pitch decks and quarterly payer updates. Performs other duties as assigned.

Qualifications

• 5-7+ years of progressive marketing and brand leadership experience, including building/scaling a marketing function, ideally in healthcare, health tech, or another regulated, mission-driven industry.
• Track record owning brand positioning and narrative end-to-end — strategy through paid, earned, and content execution — with measurable impact on brand awareness and demand.
• Experience running paid and earned media programs (e.g., Meta, LinkedIn, PR) and managing external agencies (creative, media, PR).
• Experience developing content strategy and overseeing production across formats (video, written); comfort building thought leadership programs with clinical/technical SMEs a plus.
• Proven people leadership — able to manage, coach, and grow a small team while staying close to execution in a fast-scaling environment.
• Strong cross-functional collaborator — able to partner with Product, Data Science, Network, and Growth without owning it all.
• Experience owning a marketing budget and reporting on performance/ROI.
• Excellent written and verbal communication skills, adaptable across audiences and formats.
• Bachelor's degree in Marketing, Communications, or related field, or equivalent practical experience.