Senior Director of Enrollment Management, Alpha - $250,000/year USD

Families don’t need more services—they need someone they trust implicitly. This role sits at the heart of that trust. You’ll become the person families turn to when something feels off, when they seek a thoughtful perspective, or when they want to share what matters most. Not out of obligation, but because you’ve earned their confidence. Your influence will shape how they perceive their child’s education at one of two Bay Area locations: downtown San Francisco or San Rafael.

Alpha is building a fundamentally different school. Core academics are completed by students in two hours daily via AI-powered platforms, with the remaining time devoted to critical thinking, public speaking, and real-world execution. No lectures. No busywork. Top 1% national outcomes. Our families are well-advised, sophisticated, and often skeptical. They demand clear reasoning, not rehearsed responses. You’ll steward these conversations over the long term—not just at enrollment, but throughout years of engagement. You’ll speak fluently about AI—its mechanics, its shortcomings, and its significance—especially with families who found companies, invest capital, or demand precision at every turn. If you can’t sustain that caliber of conversation, this role will be demanding. If you can, it becomes one of the most intellectually stimulating roles in education.

This is not account management. It’s enduring trust with ultra-high-net-worth families who expect consistency, judgment, and discretion. If this setting feels natural—and you use AI daily to accelerate your thinking, writing, and operations—you’ll recognize the opportunity immediately.

About the Role

You will own the complete relationship with each family on campus, cultivating trust that strengthens over time. This is a presence-driven role where visibility at critical touchpoints—morning drop-off, afternoon pick-up, and thoughtfully designed parent events—is essential. You’ll lead continuous, substantive conversations about Alpha’s AI-driven approach with highly analytical, technology-oriented families and develop community experiences that foster belonging, advocacy, and referral activity.

What You Will Be Doing

• Own the complete relationship with each family on campus, cultivating trust that strengthens over time
• Identify concerns proactively and address them with discretion, urgency, and sound judgment
• Sustain high visibility at critical touchpoints: morning drop-off, afternoon pick-up, and thoughtfully designed parent events
• Lead continuous, substantive conversations about Alpha's AI-driven approach with highly analytical, technology-oriented families
• Develop and iterate community experiences that foster belonging, advocacy, and referral activity

What You Won’t Be Doing

• Overseeing admissions pipelines or enrollment quotas—your responsibility begins once families commit
• Operating from behind a desk or relying solely on email—this is a presence-driven role
• Adhering to scripts or avoiding challenging questions about AI or educational philosophy
• Depending on rigid frameworks—you will create systems where none currently exist
• Viewing families as accounts—this role values judgment over task execution

Requirements

• Based in or capable of commuting daily to San Francisco or San Rafael
• 5+ years of direct experience working with ultra-high-net-worth (UHNW) individuals or families in environments such as private schools, family offices, private equity, or elite client service settings
• Demonstrated capacity to manage complex, high-stakes relationships with sound judgment and discretion
• Daily, active use of AI tools (e.g., Claude, ChatGPT, Perplexity) and the ability to articulate AI capabilities, limitations, and risks clearly
• Commanding presence and communication approach that builds credibility with highly educated, high-expectation families
• Professional or personal familiarity with independent or private school environments
• Flexibility for early morning, late afternoon, and occasional evening or weekend events

Nice-to-Have

• Pre-existing relationships within Bay Area UHNW or private school communities
• Background working with tech executives, investors, or founders
• Proven success building communities or experiences that generate organic referrals
• Experience in high-growth or early-stage settings with significant ambiguity
• Skill in translating complex technical ideas into clear, confident dialogue

About Alpha

Alpha reimagines the school day around faster learning, stronger mentorship, and more time for students to build real-world skills. We hire teachers (guides), operators, admissions experts, school and curriculum leaders, and remote team members for roles with real student impact. Alpha offers six-figure compensation for those ready to help build a radically better school experience, in a culture designed for builders—fast-moving, ambitious, and student-focused. This is where you can do the most meaningful work of your career.

Pay

$250,000 USD per year, paid weekly.

Benefits

Full-time, W2 employee position with immediate access to benefits. All roles are year-long positions.