Senior Director, Lifecycle and Growth Marketing
Position Overview
The U.S. Chamber of Commerce is seeking a hands-on marketing leader to serve as Senior Director, Lifecycle and Growth Marketing. The ideal candidate is responsible for driving performance across the Chamber’s flagship small business digital platform, CO—, with a primary focus on AI training programs and a secondary focus on membership and the CO—100 awards application experience. This role blends strategy with execution.
Responsibilities
Own lifecycle and growth strategy across assigned products, defining audience segmentation, journey architecture, decision rules, and success metrics.
Develop and maintain an integrated journey roadmap aligned with enterprise priorities.
Personally build, launch, and optimize priority lifecycle programs using marketing automation and messaging tools, with a focus on high-impact funnel moments.
Ensure all launches meet quality, accessibility, and compliance standards.
Define KPIs, validate analytics instrumentation, and diagnose funnel performance using web/app analytics and reporting tools.
Translate insights into a clear, agreed-upon optimization and experimentation roadmap.
Lead a structured experimentation cadence that converts insights into shipped improvements.
Execute select high-impact tests end to end and codify learnings into reusable playbooks and standards.
Establish and maintain lifecycle governance, including intake and prioritization processes, QA and release standards, documentation, and decision rights.
Maintain an approved lifecycle asset library in alignment with brand and policy requirements.
Cross-functional leadership: Partner closely with the Marketing, Digital Products, Engineering, and Editorial teams to align priorities, manage dependencies, and improve the end-to-end customer experience.
Represent lifecycle performance, trade-offs, and recommendations in leadership forums.
Qualifications
Demonstrated experience in lifecycle, growth, or product marketing roles with clear ownership of strategy and measurable results.
Deep experience with lifecycle and marketing automation platforms, including journey architecture, QA discipline, and modular asset development.
Strong analytics fluency, including KPI definition, funnel analysis, and experimentation using GA4 or comparable tools.
Experience leveraging intent or firmographic data (e.g., Bombora or similar) for disciplined segmentation and prioritization.
Executive-level communication skills, with the ability to clearly articulate insights, trade-offs, and recommendations.
Experience using visual analytics platforms is a plus.
Pay
The salary range for this position is $147,923.00 to $150,000.00. The actual salary paid for this position will vary based on market data, an applicant’s qualifications, relevant degrees, certifications, and other factors.
Benefits
Our full-time employees are eligible for benefits, including health care, vision, dental, retirement, and paid leave.