Senior Director, Head of US Wealth Marketing
Job Summary
The Head of U.S. Wealth Marketing will play a pivotal role in driving the growth and success of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries. The successful candidate will be an experienced practitioner, who is savvy with respect to financial services at large, and asset management and has been highly effective in a global, complex environment. The candidate will be responsible for creating a wealth marketing plan to promote Barings’ investment management capabilities and raise brand awareness within the wealth market. She/He will have proven experience in marketing strategy, sponsored conferences and events, digital marketing and social media, project management and working with a broad range of teams including distribution, compliance and investment management.
Primary Responsibilities
- Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries
- Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters.
- Congduct market research to identify trends and opportunities.
- Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy
- Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners
- Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy
Qualifications
- A minimum of 10 years of marketing experience
- Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred.
- Must be an effective communicator, both verbally and written
- Highly collaborative and can work across teams to achieve results
- Direct experience with brand management, sponsorship and events and digital marketing
- Strong project management skills and experience
- B.S. or B.A. in Marketing or related field is preferred
Pay
Base Salary Range: $120,000- $170,000 and additional incentive compensation.