Head of Wealth at Work Marketing, Director

Responsibilities

• Define the global marketing strategy for Citi’s Wealth at Work business, spanning brand, product, education, and client lifecycle efforts.
• Build and scale workplace onboarding and engagement campaigns — personalized by employee segment, life stage, and employer relationship.
• Partner with institutional leads to co-create marketing solutions for partner firms.
• Develop digital and content-led experiences that drive self-service, adoption, and loyalty.
• Ensure marketing strategy supports business KPIs, including new account growth, digital activation, and client satisfaction.
• Serve as the strategic marketing lead for coverage, digital, and product partners across the Wealth at Work ecosystem.
• Manage creative, content, and agency resources; lead performance tracking and optimization.
• Socialize and critically review output from the global tracking reports with regional business leadership with a view to enhancing future programs.

Qualifications

• 15+ years of experience in B2B2C marketing, preferably in financial services or employer-related channels.
• Deep understanding of client segmentation, lifecycle marketing, and digital engagement.
• Experience working with institutional partners or employer benefit platforms preferred.
• Strong storytelling, brand development, and campaign execution skills.