Senior Director, Demand Generation (Remote)
About the role
For our client, we are seeking a Senior Director, Demand Generation (Remote) to join the team of a leader in the Finance & Insurance space. This leader will own the strategy and execution of demand generation efforts across a diverse marketing portfolio, with a focus on growth, experimentation, and measurable acquisition outcomes. The role will partner closely with analytics and channel stakeholders to evaluate new opportunities, refine targeting, and improve conversion performance. It is well suited for a senior marketing leader who can balance strategic budget decisions with hands-on optimization across multiple channels. The position also requires a strong command of vendor management, testing discipline, and data-driven decision-making in a competitive insurance environment.
Location: Remote - US based candidates only, no visa sponsorship available.
Pay
Compensation: $150,000 – $180,000 annually.
Responsibilities
- Evaluate and pilot new acquisition channels in collaboration with channel owners
- Design structured testing frameworks to explore new marketing avenues
- Manage a diverse marketing portfolio across various channels and partners
- Set direction on budget allocation and performance diagnostics for marketing campaigns
- Partner with analytics teams to enhance targeting and lead scoring methodologies
- Establish experimentation frameworks to improve customer conversion
- Integrate insights from pilot studies into ongoing marketing efforts
Qualifications
- 10+ years of experience in performance marketing or growth
- Proven track record managing vendor relationships
- Solid experience launching and scaling new marketing channels
- Knowledge of the personal lines insurance industry and its competitive landscape
- Strong analytical and project management capabilities
Benefits
- Comprehensive compensation package with performance-based bonus
- Core benefits including medical, dental, vision, and retirement plans
- Flexible work arrangements; remote, hybrid, or in-office options available
- Generous time-off policy with vacation, sick leave, and volunteer opportunities