Senior Director, Demand Generation (Remote)

We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

• for any list of duties/requirements/benefits, and

  for prose. Do NOT repeat job title as heading. Do NOT put Job ID/requisition numbers as headings. Preserve all substantive info. Remove boilerplate, navigation, legal, EEO, equal-opportunity, scam-warning, duplicated lines, application instructions. Include a section ONLY when posting has real, specific content for it — never emit heading with filler/placeholder text. Prefer few substantive sections over many thin ones. We need to parse the job description. Content: Company Description: Experian is a global data and technology company... (some details). This is company description; maybe we can put under "About the role"? Actually "About the role" is typical heading. But we have "Job Description" repeated. The posting includes "Job Description" heading then "Company Description". Then "Job Description Join Experian as a Senior Director of Demand Generation...". Then "Your Responsibilities Will Include:" with bullet-like paragraphs (not actual bullet list but sentences). Then "Qualifications" list. Then "Additional Information Benefits/Perks:" with bullet list of benefits. Then some culture statements, EEO, etc. Also "This is a remote position." Also compensation: "Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above." Actually base pay range not listed in snippet; maybe omitted. They mention variable pay opportunity. No explicit pay range given. So we should not create Pay section unless posting actually states them. It says base pay range listed above but not shown; we don't have actual numbers, so we should not create Pay section. Schedule: they mention "This is a remote position." Also flexible work environment, ability to work remote, hybrid or in-office. So we could have a Schedule/Work Arrangement section? The instruction says use heading Schedule only if posting actually states them. It does mention remote position and flexible work environment. Could treat as "Schedule" or maybe "Work Arrangement". But allowed headings list includes Schedule. We could create a Schedule section with remote/flexible info. However they said "Prefer a few substantive sections over many thin ones." So maybe combine Benefits and Schedule? But Benefits is separate heading allowed. We'll include Benefits section with the benefits list. For Schedule, we could include remote/flexible info under a Schedule heading. But we need to see if that's substantive enough. It says "This is a remote position." and "Flexible work environment, ability to work remote, hybrid or in-office". That's substantive. So we can include Schedule section. Qualifications: we have list: 10+ years experience in performance marketing or growth; Experience managing vendor relationships; Experience launching and scaling new channels; Knowledge of personal lines insurance industry and competitive landscape; Demonstrated analytical and project management skills; Minor travel required. That's qualifications. Skills: Not explicitly listed separate; maybe we could treat qualifications as skills? But we have Qualifications heading allowed. We'll use Qualifications for that list. Responsibilities: we have a block of paragraphs under "Your Responsibilities Will Include:" with several bullet-like sentences. We need to turn into

  • for each duty. The text includes multiple sentences separated by line breaks? Let's extract: - New Channel & Lead Source Enablement Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners Design structured test-and-learn frameworks for exploratory channels Build channel pilot plans and strategy, success criteria, and scale or kill recommendations Build documentation, plans, and enablement materials to grow successful pilots - Channel Execution Support Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling Set direction on budget allocation, pacing frameworks, and performance diagnostics Standardize processes and operating rhythms across channels - Analytics, Targeting & Decision Support Enablement Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring Promote optimization of decision systems, including routing and bidding logic Translate funnel and cohort insights into relevant recommendations Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs. - Experimentation & Learning Systems Establish experimentation frameworks across channels Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion Ensure insights from pilots are embedded into ongoing execution Combine cross-channel insights to inform and prioritize growth investment We can treat each top-level bullet as a heading? But we only allowed headings

    for sections. Inside responsibilities we can just have

    • each duty as a list item; we could embed sub-bullets but not required. Simpler: each line as
    • . Could keep the bold headings as part of li text. We'll produce:

      About the role

      maybe include company description and role summary. The role summary: "Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services." We can put that in

      . Then

      Responsibilities

      with
      • ... each duty. Then

        Qualifications

        with
        • ... each qualification. Then

          Benefits

          with
          • ... benefits list: Great compensation package and bonus plan; Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave; Flexible work environment, ability to work remote, hybrid or in-office; Flexible time off including volunteer time off, vacation, sick and 12-paid holidays; Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html (maybe we keep as link). Also mention culture awards? That's not benefit but could be included but maybe not needed. Then

            Schedule

            with

            This is a remote position. Flexible work environment, ability to work remote, hybrid or in-office.

            (but we already mentioned flexible work environment in benefits; maybe we avoid duplication. Could combine remote info under Schedule only. Benefits list already includes flexible work environment; we could keep it there and not duplicate. But we need to avoid duplication? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." Duplication is okay if it's in source; but we might want to avoid repeating same sentence. However it's okay to keep both. But we could keep flexible work environment under Benefits and Schedule just mention remote position. However Benefits already includes flexible work environment; we could keep it there and Schedule just say "This is a remote position." That's not duplicate. Thus Benefits list: Great compensation package and bonus plan; Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave; Flexible work environment, ability to work remote, hybrid or in-office; Flexible time off including volunteer time off, vacation, sick and 12-paid holidays; Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html Schedule: This is a remote position. We should also maybe include "Minor travel required" under Qualifications? It's under Additional Information after Qualifications. Actually after Qualifications list there is "Minor travel required". That's a qualification/requirement. We'll include it as a qualification item. Now we need to strip boilerplate: EEO statements, fraud awareness, etc. Also remove duplicated lines like "Job Description" repeated, "Company Description" maybe we keep as part of About the role. Also remove "Explore all our exciting benefits here:" maybe keep as link. Now produce HTML fragment. We must not include or . Just the fragment. Let's craft:

            About the role

            Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.

            Join Experian as a Senior Director of Demand Generation and help shape the future of our Insurance growth strategy. You will lead cross-channel demand generation efforts, guide experimentation and optimization, and partner with analytics and product teams to bring measurable, scalable impact. You will manage a team with direct reports and you'll report to our Vice President, Insurance Services.

            Responsibilities

            • New Channel & Lead Source Enablement: Evaluate and pilot new acquisition channels, platforms, and lead sources in partnership with channel owners; Design structured test-and-learn frameworks for exploratory channels; Build channel pilot plans and strategy, success criteria, and scale or kill recommendations; Build documentation, plans, and enablement materials to grow successful pilots.
            • Channel Execution Support: Manage a large marketing portfolio spanning multiple channels and partners driving to Experian Insurance; Improve execution standards across channel owners and performance marketing teams, ensuring best practices in optimization, testing, and scaling; Set direction on budget allocation, pacing frameworks, and performance diagnostics; Standardize processes and operating rhythms across channels.
            • Analytics, Targeting & Decision Support Enablement: Partner with analytics and decision science teams to improve targeting, segmentation, and lead scoring; Promote optimization of decision systems, including routing and bidding logic; Translate funnel and cohort insights into relevant recommendations; Manage demand forecasting and scenario planning across channels, connecting spend, lead volume, conversion, partner capacity, and ROAS assumptions to inform growth strategy, budget allocation, and scale-versus-efficiency tradeoffs.
            • Experimentation & Learning Systems: Establish experimentation frameworks across channels; Partner with Product to prioritize and guide testing of marketing UX to improve customer conversion; Ensure insights from pilots are embedded into ongoing execution; Combine cross-channel insights to inform and prioritize growth investment.

            Qualifications

            • 10+ years of experience in performance marketing or growth
            • Experience managing vendor relationships
            • Experience launching and scaling new channels
            • Knowledge of personal lines insurance industry and competitive landscape
            • Demonstrated analytical and project management skills
            • Minor travel required

            Benefits

            • Great compensation package and bonus plan
            • Core benefits including medical, dental, vision, and matching 401K, life and disability insurance, and family leave
            • Flexible work environment, ability to work remote, hybrid or in-office
            • Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
            • Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html

            Schedule

            This is a remote position.

            Check for any leftover boilerplate: we removed EEO, fraud awareness, etc. Also removed duplicated "Job Description" lines. Also removed "Our uniqueness is that we celebrate yours..." etc. That's culture fluff; maybe we could keep under About the role? It's not substantive about role;