Senior/ Director, Demand Generation

We need to output HTML fragment with sections: About the role? The posting includes description after location. We need to use

for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections with real specific content. We have content: location zip code, job family marketing, description: "We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Director, Demand Generation position located in Provo, Utah. The individual we are looking for is a strategic and highly analytical demand generation leader, who will drive the volume, quality, and efficiency of demand for Aptive’s digital business. This leader will optimize existing paid and affiliate channels, identify and scale new acquisition opportunities, and build upper-funnel awareness and consideration. They will own acquisition marketing technology and measurement while partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to optimize the full digital funnel." That could be "About the role". Then "What We Offer" includes benefits: Annual Salary + Merit bonus, Group Health, Dental, and Vision plans, Pet insurance, Life insurance, and EAP benefits, 401K with employer match up to 4%, Paid holidays and paid time off, Opportunity for advancement, Upbeat and exciting company culture and much more! That's benefits. Also maybe Pay? It mentions Annual Salary + Merit bonus but not specific numbers. The rule: do NOT create Pay/Schedule/Benefits sections unless posting actually states them. It does state benefits, so we can include Benefits section. Pay: they mention Annual Salary + Merit bonus but no specific amount; is that considered stating Pay? It says "Annual Salary + Merit bonus". That's a statement about pay but not a specific figure. The rule: never emit a heading followed by filler/placeholder text (e.g., "commensurate with experience", "not specified", "N/A", "varies", "TBD"). "Annual Salary + Merit bonus" is not filler; it's a description of compensation type. Could be considered Pay section content. However they also say "Opportunity for advancement". Might be better to include Pay section with that line. But we need to decide if we should include Pay. The instruction: "Prefer a few substantive sections over many thin ones." Might combine Pay and Benefits? But they are separate headings. Could we include Benefits only and mention salary within Benefits? Probably better to have Benefits section includes the compensation and benefits. But they said "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we can choose which headings to include. If we include Benefits, we can put the compensation details there. If we also include Pay, we would be duplicating. Safer to include Benefits only, and include the salary line there. Responsibilities: we have a big block under "Responsibilities Include". Then subheadings: Demand Generation & Growth, Analytics and Marketing Technology, Cross-Functional Leadership. Those are sub-sections but we can just list as

• items. The instruction: Use
  • for any list of duties/requirements/benefits. So we can make a
    for responsibilities, each responsibility as
    • . Could also break into sub-sections but not required. Requirements: we have a block starting with "Requirements". Then bullet-like sentences. We'll make a
      for requirements. Qualifications: Not separate; maybe requirements cover qualifications. Skills: Not explicitly listed; maybe we can omit. We must not include boilerplate like cookie/navigation/legal/EEO etc. At end there is some legal text about accommodation etc. Remove that. Also remove duplicated lines. We need to preserve all substantive information. So include location zip code? The location zip code is given at top: "Location Zip Code: 84604". Should we keep that? It's location info. Could be placed in a short

      maybe under About the role? The instruction: "Do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

      or drop it." So we can include location zip code in a short

      . Probably include a

      with location. Job Family Marketing: also minor metadata; could be included in same

      . Thus output:

      Location Zip Code: 84604 | Job Family: Marketing

      Then

      About the role

      with paragraph(s) containing the description. Then

      Responsibilities

      with
      • items. Then

        Requirements

        with
        • items. Then

          Benefits

          with
          • items (including Annual Salary + Merit bonus, Group Health..., etc.) We should not include Pay or Schedule sections. Check for any mention of Pay: "Annual Salary + Merit bonus" we already placed in Benefits. Check for Schedule: none. Now ensure we don't include filler like "and much more!" That's okay. We need to preserve all substantive information: The benefits list includes: Annual Salary + Merit bonus, Group Health, Dental, and Vision plans, Pet insurance, Life insurance, and EAP benefits, 401K with employer match up to 4%, Paid holidays and paid time off, Opportunity for advancement, Upbeat and exciting company culture and much more! We should keep each as separate
          • . Now responsibilities: The block includes several paragraphs with headings: Demand Generation & Growth, Analytics and Marketing Technology, Cross-Functional Leadership. We can treat each as a
          • containing the description. Could also break into sub-bullets but not needed. Let's extract responsibilities text: "Demand Generation & Growth Own Aptive's demand generation strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, including budget allocation and volume, quality, and cost targets by channel, market, and month Improve qualified lead volume, acquisition efficiency, revenue, and profitability across established channels through disciplined optimization of partner mix, payout economics, audiences, creative, bidding, and elimination of waste Build a continuous pipeline of new acquisition channels and growth partnerships, including co-marketing, distribution, embedded offers, publishers, buyers, and platforms, with clear test budgets, success measures, and decisions to scale or discontinue Own upper-funnel demand creation alongside demand capture, including measurable awareness and consideration programs across video and CTV, streaming audio, paid social, influencer and creator, and local-market media Improve digital conversion through systematic testing of landing pages, offers, forms, quote flows, and self-service purchase paths in partnership with Search, Web, Finance, Revenue Strategy, and Legal Own lead quality, scoring, routing, and speed-to-contact standards and partner with Inside Sales and Operations to improve close rate, customer value, and the full lead-to-service experience" "Analytics and Marketing Technology Own the analytical case for every marketing dollar, including fully loaded acquisition cost, payback period, lead quality, customer value, retention, and incrementality rather than relying solely on platform-reported conversions Lead the marketing technology and measurement function, including attribution, conversion and offline event tracking, audience activation, tag management, experimentation tools, call tracking, and consent-compliant data collection Establish source-level reporting that connects marketing investment to qualified lead rate, close rate, first-year value, and retention in partnership with Strategy, Analytics, and Finance Build and maintain digital demand forecasts by channel, market, and month, with clear actions when costs, volume, or conversion move outside established targets Lead a disciplined experimentation program with documented hypotheses and success criteria, and present performance, learnings, and investment recommendations to marketing and executive leadership" "Cross-Functional Leadership Partner across Search, AEO and Web, CRM and Lifecycle, Brand and Creative, Inside Sales, Operations, Finance, Technology, Data, Strategy, and Legal to optimize the digital customer journey Lead and develop two direct reports and a team of three, including the Senior Manager of Marketing Technology, while remaining hands-on where the team does not yet have coverage Manage agencies and external partners through clear scopes, test roadmaps, performance reviews, fee structures, and accountability for measurable results Make data-driven recommendations on channel investment, partnerships, testing, budget allocation, and resources, and communicate performance and risks clearly to executive leadership Build scalable processes and systems and create leverage through agencies, contractors, technology, and automation as Aptive's digital business grows" We'll make each of these three sections as separate
          • maybe with internal line breaks using
            or just keep as text. Probably fine as one
          • per major heading. Now requirements block: "Bachelor's degree in marketing, business, economics, statistics, communications, or a related field 12 or more years of experience in demand generation, growth, partnerships, affiliate marketing, or performance marketing, with progressive leadership across internal teams, agencies, publishers, or strategic partner ecosystems Proven ownership of significant digital acquisition, affiliate, marketplace, or partner-sourced demand programs in a high-volume, direct-response environment, including measurable improvements in revenue, qualified volume, acquisition cost, or profitability Experience across the acquisition funnel, with demonstrated strength in one or more of performance marketing, upper-funnel demand creation, affiliate or marketplace growth, pay-per-call, or strategic partnerships A track record of launching and scaling at least one new acquisition channel or growth partnership into a meaningful source of demand Fluency in acquisition cost, payback, cohort and retention analysis, incrementality, experimentation, attribution limitations, and marketing technology measurement Strong executive communication and a hands-on, resourceful leadership style suited to a lean internal team with significant agency support Strongly preferred: experience in home services, local services, franchising, or another multi-market business. Experience with pay-per-lead, pay-per-call, affiliate, publisher, marketplace, or recurring-revenue models is highly valued Preferred: experience helping a field or offline sales business expand digital acquisition, self-service purchasing, marketplace distribution, or partner-led growth Professional certifications in digital marketing, marketing analytics, or experimentation are a plus; none are required" We'll make each line as
          • . Now benefits block: "Annual Salary + Merit bonus Group Health, Dental, and Vision plans Pet insurance, Life insurance, and EAP benefits 401K with employer match up to 4% Paid holidays and paid time off Opportunity for advancement Upbeat and exciting company culture and much more!" Make each as
          • . Now about the role paragraph: combine the description after location. Let's craft:

            We are seeking a hard-working, innovative, detail-oriented and creative team player to join our Aptive team! This is a full-time Director, Demand Generation position located in Provo, Utah. The individual we are looking for is a strategic and highly analytical demand generation leader, who will drive the volume, quality, and efficiency of demand for Aptive’s digital business. This leader will optimize existing paid and affiliate channels, identify and scale new acquisition opportunities, and build upper-funnel awareness and consideration. They will own acquisition marketing technology and measurement while partnering closely with Search, Web, CRM, Brand, Inside Sales, and Operations to optimize the full digital funnel.

            Now location zip code and job family: we can put in a

            before About the role. Thus final HTML fragment:

            Location Zip Code: 84604 | Job Family: Marketing

            About the role

            ...

            Responsibilities

            • Demand Generation & Growth Own Aptive's demand generation strategy across paid media, affiliate, publisher, marketplace, pay-per-call, and partner-sourced demand, including budget allocation and volume, quality, and cost targets by channel, market, and month Improve qualified lead volume, acquisition efficiency, revenue, and profitability across established channels through disciplined optimization of partner mix, payout economics, audiences, creative, bidding, and elimination of waste Build a continuous pipeline of new acquisition channels and growth partnerships