Head of Demand Generation - Remote

About the role

As Head of Demand Generation at Zyte, you will own the engine that turns marketing investment into qualified pipeline across three product motions: Zyte API (self-serve, PLG), Zyte API Enterprise (sales-led), and Zyte Data (sales-led). You will lead demand generation programs end-to-end, working hand-in-hand with Sales, Developer Relations, and Content to ensure every campaign and channel is measured against pipeline and revenue impact. You will build and lead a small, high-performing team, partnering closely with the Head of New Business, the BDR team, and the Head of Revenue Operations to align messaging and lead handoff. Reporting to the CMO, you will bring rigor to how Zyte plans, executes, and reports on marketing's contribution to the funnel across every motion.

Responsibilities

• Own the demand generation strategy across paid, organic, and email channels to drive qualified pipeline for self-serve and enterprise motions (Zyte API and Zyte Enterprise)
• Define, track, and report on pipeline and revenue metrics (MQLs, SQLs, pipeline generated, conversion rates, CAC, ROI) by funnel to the CMO and senior leadership
• Manage and forecast the demand generation budget, allocating spend to the highest-performing channels and programs per funnel
• Hire, coach, and develop a small team of demand gen marketers
• Own the marketing technology stack for demand gen (marketing automation, CRM integration, analytics tools)
• Present regular pipeline forecasts and campaign performance reviews to senior management for business planning
• Drive trial signups and subscriber conversion through paid search (Google PPC), SEO, and AEO strategies, with deep hands-on expertise across all three
• Run experiments and A/B tests across campaigns to continuously improve funnel conversion
• Work closely with Developer Relations to align top-of-funnel content and community activity with paid and organic acquisition goals
• Build the marketing-to-sales handoff process, ensuring lead scoring, routing, and follow-up are tight and well documented
• Partner with Sales leadership to align on target segments, messaging, and lead prioritization across both enterprise products
• Support and help scale an ABM motion aligned to named target accounts, working with Content to build account-specific assets
• Run campaigns in direct support of outbound efforts from the sales team, coordinating cadence and messaging with BDRs and Account Executives
• Work with Content to develop the deeper, more technical materials the sales-led motion requires

Requirements

• 8+ years in demand generation, growth marketing, or revenue marketing, with at least 2 years in a management role
• Proven track record building and scaling demand generation programs across more than one funnel type (self-serve/PLG and enterprise), ideally including ABM
• Deep hands-on expertise in Google PPC and SEO, with working knowledge of or demonstrated interest in AEO — these are core levers in this role
• Strong command of pipeline and funnel metrics, and the ability to tie marketing activity directly to revenue outcomes, by funnel
• Experience partnering closely with Sales/BDR teams on messaging, lead handoff, ABM, and outbound support
• Comfort working cross-functionally with Developer Relations and Content teams, not just Sales
• Hands-on experience with marketing automation platforms, and comfort working inside a CRM
• Demonstrated ability to manage and forecast a demand generation budget across multiple motions
• Excellent communication and cross-functional collaboration skills
• High level of analytical rigor, with the ability to turn campaign data into clear, actionable recommendations
• Previous experience in a SaaS / PaaS company, specifically supporting sales to Enterprise accounts, is a plus
• Understanding of data harvesting / web crawling a plus — but not necessary
• Creativity and initiative combined with strong commercial awareness

Benefits

• Become part of a self-motivated, progressive, multi-cultural team
• Have the freedom & flexibility to work remotely
• Get the chance to work with cutting-edge open source technologies and tools