Senior Digital Media Advisor
Overview
The Senior Digital Media Advisor is a strategic leader responsible for shaping and advancing the organization’s digital strategy across web and mobile platforms. This product role partners closely with Marketing/Communications, Technology, and Customer Operations teams to design scalable digital solutions that enhance customer experience, drive growth, and support enterprise initiatives.
Key Responsibilities
Define and lead omnichannel digital strategy aligned with enterprise goals, customer needs, and market opportunities.
Drive experience-led solutions across web, mobile, and social platforms, ensuring consistency, usability, and measurable impact.
Apply user-centered design principles and data insights to optimize customer journeys and engagement.
Collaborate with Product Owners, Product Managers, Engineering, IT, and Customer Operations to design and deliver scalable digital capabilities.
Translate business, market, and customer requirements into clear digital strategies and prioritized initiatives.
Act as a digital enabler by supporting technology and operations teams in the execution of marketing and experience-related solutions.
Advise stakeholders on best practices for digital audience segmentation, and lifecycle development.
Leverage performance insights and market trends to identify opportunities for optimization and innovation.
Ensure digital strategies align with healthcare regulatory considerations and customer trust requirements.
Serve as a subject matter expert on digital strategy, tools, and techniques; educate and influence teams across the organization.
Promote modern digital practices, experimentation, and continuous learning aligned with industry trends.
Foster a collaborative, inclusive team environment that values shared ownership, problem-solving, and data-informed decision-making.
Monitor competitive landscape, customer expectations, and digital trends to inform strategy and roadmap decisions.
Provide strategic recommendations that balance innovation, scalability, and operational readiness.
Qualifications
Bachelor’s degree required
6–8 years of experience in digital strategy, digital marketing, or customer experience leadership
Demonstrated experience developing and executing digital strategies across web and mobile channels (public-facing/authenticated experiences)
Strong experience partnering with business stakeholders and cross-functional technology teams
Excellent communication, stakeholder management, and customer-centric problem-solving skills
Preferred Qualifications
Prior business strategy, customer experience, or product management experience for large scale digital applications and mobile technology
Experience leading or supporting complex, cross-functional initiatives in matrixed organizations
Familiarity with data-driven optimization, experimentation, and performance measurement
Bachelor's degree
Master's degree
Bilingual (Spanish) a plus
Benefits
Caring For Your Family and Your Career
Medical, Dental, Vision plans
Adoption, Fertility and Surrogacy Reimbursement up to $10,000
Paid Time Off and Sick Leave
Paid Parental & Family Caregiver Leave
Emergency Backup Care
Long-Term, Short-Term Disability, and Critical Illness plans
Life Insurance
401k/403B with Employer Match
Tuition Assistance – $5,250/year and discounted educational opportunities through Guild Education
Student Debt Pay Down – $10,000
Pet Insurance
Legal Resources Plan