Senior Digital Media Planner

Your Impact

Work with internal (sister agencies and strategy team) and external clients to develop strategic plans and projections for existing and incoming clients.
Meet with clients on a regular basis to present results, discuss strategy and plan for future campaigns.
Effectively communicate with programmatic, search and social buyers to ensure campaigns are executed according to client parameters and approved strategy.
Plan digital campaigns–including research, strategy, analysis, and ongoing optimizations.
Collaborate with client teams including account managers, project managers, digital strategists, and creative staff to develop thoughtful solutions that achieve our clients’ goals.
Prepare and maintain media budgets and projections for internal teams and client.
Ensure timely and accurate delivery of multichannel plans and reports.
Analyze and interpret campaign data daily/weekly to improve performance and alert client and internal teams about potential shortfalls and optimizations.
Stay up to date on new technologies to help identify value-driven ideas for clients.
Continuously learn skills necessary for personal and team growth.

Background

• 8+ years of experience developing and managing digital media campaigns, including at least two years of experience as a senior member of a digital team.
  Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
  Wide and deep understanding of programmatic media, search and paid social landscape, with ability to recommend appropriate tactics within each to generate donor file and revenue growth.
  A proactive self-starter who works towards an efficient, highly productive, steadfast department that executes upon all inputs from other Moore Digital teams, other Moore companies and clients.
  Nonprofit-specific experience preferred; experience generating new leads, customers, and revenue an absolute must.
  Proficiency with Google Analytics, Google AdWords, Bing Ads, Facebook, and programmatic display platforms preferred.
  Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
  Some knowledge and experience with CMS a plus.
  Leadership and people management experience and proficiency; customer-service oriented attitude.
  Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
  Attention to detail and strong organizational skills.
  Strong written and verbal communication skills.

How We’ll Support You

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
  Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge pursue your other passions and be with the people you care about.
  Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer.
  All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.