Senior Digital Marketing Associate

About the Role

As a Senior Digital Marketing Associate, you'll be responsible for the day-to-day management, optimization, and governance of the organization’s enterprise website and related digital properties. You will lead content authoring, publishing, maintenance, and quality assurance activities to ensure website content remains accurate, compliant, accessible, and aligned with business objectives and brand standards.

You'll collaborate with stakeholders throughout the organization to gather requirements, prioritize website enhancements, and identify opportunities to improve digital experiences that support business objectives. Using analytics, user behavior insights, SEO best practices, and content performance data, you will identify optimization opportunities to improve customer engagement and conversion outcomes.

This role serves as a key steward of the website platform, managing content workflows, governance processes, and publishing standards while supporting ongoing enhancements, releases, and issue resolution. You will also work closely with vendors, agencies, and third-party consultants to support website functionality, optimization initiatives, testing, and platform enhancements.

The Senior Digital Marketing Associate will lead additional digital initiatives to improve operational efficiency, strengthen customer experience, and advance the organization’s digital marketing strategy.

Responsibilities

• Serve as the primary owner of content authoring and publishing across corporate website properties.
• Oversee website roadmap and backlog.
• Collaborate with development and IT teams on CMS components, integrations, and enhancements.
• Define and maintain site architecture, navigation, taxonomy, and user journeys.
• Leverage CMS capabilities (components, templates, shared content components) to create dynamic, scalable, and reusable content experiences.
• Ensure all content reflects strong destination storytelling, brand standards, and digital best practices.
• Maintain content governance and UX/CX standards.
• Apply Web Content Accessibility Guidelines (WCAG 2.2 AA) to audit, remediate, and maintain accessible web content, and champion accessibility best practices.
• Support SEO/GEO and AI-search strategies and execution.
• Optimize conversion pathways across key journeys.
• Support experimentation and A/B testing initiatives.
• Analyze performance metrics and make recommendations.
• Evaluate emerging technologies and provide thought leadership for adoption where appropriate.
• Contribute or guide light graphic design execution (web assets, landing pages, promotional visuals).
• Develop training materials and documentation and train marketing team members on digital best practices and standards.
• May provide leadership, coaching, and work direction to team members and contractors. Direct people-management responsibilities may be assigned based on organization needs.

Requirements

• 5+ years of progressive experience managing enterprise website platforms, including content authoring and governance, digital experience optimization, UX improvements, SEO, analytics, digital accessibility, stakeholder management, and conversion optimization.
• Experience with CMS platforms such as Sitecore, Drupal, Adobe Experience Manager, or similar.
• Strong understanding of UX/CX principles.
• Experience developing and executing SEO strategies, including familiarity with GEO and AEO best practices.
• Strong knowledge of content architecture, site taxonomy, navigation design, and digital governance.
• Experience managing content governance practices, publishing workflows, quality assurance processes, and cross-functional stakeholder reviews within a regulated or enterprise environment.
• High school diploma required; Bachelor's degree in a related field preferred.
• Intermediate knowledge of digital marketing management, including creative work, messaging, and working with agencies and vendors.
• Entry-level to intermediate knowledge of applicable regulatory and legal compliance obligations, rules, and regulations, industry standards, and practices.
• Intermediate skills in personal computer operation, marketing program management, Workfront, or other project management tools.
• Proficiency in writing and editing marketing communications.
• Intermediate ability to work strategically and tactically in a hands-on/executional capacity.
• Self-motivated and independent, with the ability to influence others without direct control.
• Courage to take initiative, pilot, and evaluate new program types.
• Experience using data and metrics to determine key insights to drive improvements.
• Intermediate speaking and writing communication skills.
• Occasional travel required.

Benefits

• Competitive salaries and an ownership stake in the company.
• Medical and dental insurance.
• Time off and a great 401k matching program.
• Tuition assistance program.
• Employee volunteer program.
• Wellness program.
• Opportunity to bolster business knowledge and gain hands-on experience in how successful companies operate and manage their finances.

About the Company

Western Alliance Bank, Member FDIC, is a wholly owned subsidiary of Western Alliance Bancorporation. Serving clients nationwide, Western Alliance Bank includes six legacy bank brands — Alliance Association Bank, Alliance Bank of Arizona, Bank of Nevada, Bridge Bank, First Independent Bank, and Torrey Pines Bank — that remain part of the company’s heritage, as well as AmeriHome Mortgage, a Western Alliance Bank Company.