Senior Associate Digital & Performance Marketing

About the role

This is an exciting opportunity for someone early in their digital marketing career who is passionate about building and growing consumer brands.

Responsibilities

• Digital & Performance Marketing Support:
  • Aid in executing media strategies across channels such as paid social, paid search, display, and retail media.
  • Track and report on campaign performance (ROAS, CPA, CTR, etc.).
  • Support budget tracking and pacing in partnership with senior team members.
  • Collaborate with agencies and partners on campaign setup and optimizations.
• E‑Commerce & Digital Shelf Support:
  • Help maintain strong product presence online across Amazon and retailer.com.
  • Aid in updating product content, imagery, and SEO elements.
  • Monitor product detail pages (PDPs) for accuracy, consistency, and optimization opportunities.
  • Support digital shelf initiatives, including ratings & reviews and search performance tracking.
• Website & App Support:
  • Help review and optimize user experience across brand websites and apps.
  • Support basic website updates, content refreshes, and QA testing.
  • Track site performance metrics and surface insights for improvement.
  • Collaborate with external developers to implement minor changes.
• Reporting & Analysis:
  • Aid in pulling data for weekly and monthly performance reports.
  • Consolidate insights on media, e-commerce, and website performance.
  • Identify trends and areas for optimization.

Qualifications

• Educational qualification: Bachelor’s degree in Marketing preferred.
• Minimum work experience: 3–5 years of experience in digital marketing, e-commerce, performance marketing, or a related field (internship experiences accepted).

Skills & attributes

• Familiarity with channels like social media, search, and e-commerce platforms.
• Strong analytical skills with interest in performance data.
• Basic understanding of marketing metrics (CTR, CPC, ROAS, etc.).
• Comfort working in fast-paced, test-and-learn environments.
• Curiosity, proactivity, and eagerness to grow.

Additional Information

• Must be a U.S. citizen or lawful permanent resident of U.S. or otherwise authorized to work in the U.S. without requiring visa transfer or sponsorship, now or in the future.
• Dr.Reddy's Laboratories offers a competitive total rewards package including base salary determined on the basis of role, experience, skill set and location.
• Employees are eligible for an annual discretionary bonus, and benefits including comprehensive health care coverage, retirement savings plan and leave benefits.
• Additional details about total compensation and benefits will be provided during the hiring process.