Senior Content Specialist (Content Marketing)

About the role

The Wealth and Investment Technology unit designs and manages the sophisticated platforms that power our financial advisory and asset management services. We focus on integrating cutting-edge fintech solutions to optimize portfolio management, enhance risk analysis, and streamline the investor experience.

Responsibilities

• Map and create content across the entire customer journey and content funnel, ensuring coverage from awareness through adoption and retention.
• Deliver technical, solution-oriented, and client-driven content that demonstrates real-world use cases and outcomes.
• Own assigned content initiatives from planning through delivery, maintaining the content calendar, coordinating inputs and approvals, managing dependencies, and resolving blockers.
• Ensure featured and high-priority content remains accurate, relevant, and up to date across the web.
• Edit, review, and QA content created by others (including internal partners and external vendors) to ensure accuracy, quality, consistency, and alignment with brand and messaging guidelines.
• Build and optimize content for modern search behavior, including AI-assisted search, intent-based discovery, and zero-click environments.
• Identify opportunities to test and optimize content formats and structures based on performance data and evolving search trends.
• Apply AI tools to support content creation, optimization, and performance analysis.
• Help drive organic social strategy and execution (primarily LinkedIn), aligned with brand and messaging goals.
• Manage and optimize day-to-day social publishing, performance tracking, and experimentation.
• Lead or support an employee advocacy / social media ambassador program to extend reach and consistency.
• Collaborate with segment and regional marketers to help shape content strategy that supports local and audience-specific goals.
• Partner with marketing operations to ensure consistent publishing cadence and operational efficiency.
• Enable sales and internal teams to access and leverage content through tools like Highspot and email templates.
• Track content marketing performance, analyze results, and make data-driven recommendations for optimization and continuous improvement.
• Stay current on inbound, digital marketing, SEO/GEO, and lead-generation best practices.

Qualifications

• Bachelor’s degree in marketing, communications, business, or a related field.
• 4-6 years of experience as a marketer in fintech, investment management, or another complex, regulated B2B industry.
• Comfort working with technical, nuanced product and industry concepts and translating them into compelling content.
• Hands-on content execution skills.
• Highly organized with strong project-management skills and the ability to manage multiple stakeholders and workstreams.
• Self-starter who can execute with minimal assistance.
• Strong business acumen with demonstrated experience fostering positive, collaborative relationships across marketing, sales, and other teams.
• Proficient in using AI tools for content creation and optimization.

Skills

• Familiarity with Microsoft Copilot
• Strong understanding of SEO, GEO, and content performance in the age of AI.

Benefits

SS&C offers a comprehensive total rewards package designed to support your wellbeing, growth, and future. Our benefits include medical, dental, and vision coverage; a 401(k) plan with company match; paid time off, holidays, and parental leave; and professional development reimbursement opportunity.

Pay

TBD

Schedule

TBD

Benefits

TBD

Skills

• Familiarity with Microsoft Copilot
• Strong understanding of SEO, GEO, and content performance in the age of AI.