Senior Content Specialist

Essentials

• Lead content initiatives to support Jenzabar's communications, thought leadership, and brand awareness objectives
• Develop thought leadership campaigns that showcase Jenzabar's industry expertise, as well as the strengths and knowledge of Jenzabar's subject matter experts
• Serve as lead writer, editor, and strategist for communications and content, including case studies, product sheets, emails, and other marketing-related materials
• Lead the creation of content used for external communications and brand initiatives, including industry award programs, event speaking engagements, and more
• Collaborate with internal and external partners to understand emerging trends in higher education and incorporate those storylines into Jenzabar's content and communications strategies
• Support initiatives with media and analyst organizations by demonstrating Jenzabar's domain expertise and ability to execute transformative programs across higher education
• Create and maintain a blog calendar that incorporates content aligned with the company's goals and OKRs
• Support Product Marketing, Digital, Creative, and other Marketing teams in the development and execution of ABM programs intended to generate qualified leads and increase the sales pipeline
• Work closely with Product Marketing, Digital, and Creative teams to craft compelling brand stories that differentiate Jenzabar from competitors
• Aid in the development and execution of digital advertising campaigns
• Create and enhance webpage content using SEO, GEO, and other emerging best practices
• Leverage AI-enabled tools and analytics to enhance decision-making, improve efficiency, and drive measurable business outcomes when appropriate
• Apply sound judgment and ethical standards when using AI, ensuring accuracy, data privacy, and responsible human-in-the-loop oversight

Preferred Skills And Experience

• Bachelor's degree or higher in Communications, Journalism, English, or related field
• Minimum 5+ years' experience in copywriting and/or communications
• Impeccable grammar and exemplary writing skills
• Excellent proofreading and editing skills
• Higher education or technology industry experience is a plus

Pay Range

The pay range for this position is $61,000-$74,000/year; however, base pay offered may vary depending on job-related knowledge, geographic location, skills, and experience.

Benefits

• Medical Insurance
• Life Insurance
• Dental Insurance
• Vision Insurance
• PTO
• Paid Parental Leave
• Paid Holidays
• Short Term Disability
• Long Term Disability
• 401K
• Education Assistance

Equal Opportunity Employer

Jenzabar does not discriminate in employment opportunities or practices on the basis of race, color, sex, gender, gender identity, pregnancy, childbirth and related medical conditions, genetics, genetic markers and carrier status, creed, religion, national origin, ancestry, age, disability, medical condition, marital status, sexual orientation, military service, veteran status, or any other status protected by state and federal laws.