Senior Content Marketing Specialist

Responsibilities

• Own the operational execution of new product launches for assigned house brands.
• Manage end-to-end product launch timelines for new SKUs.
• Cook up cross-functional launch readiness across marketing, product management, creative, sales, and content teams.
• Ensure all assets, content, and launch requirements are completed prior to go-live.
• Brief all creative needs through Wrike and manage deliverables with the creative team.
• Coordinate product photography, video shoots, and asset development for new launches or content optimization.
• Work closely with product management to ensure all factory/vendor assets are received on time to meet launch timelines.
• Ensure all house brand products have high-quality, conversion-optimized product pages.
• Serve as the quality gatekeeper for product detail pages (PDPs) across retail channels.
• Ensure PDP content accuracy, completeness, and brand alignment.
• Coordinate creation of product images, videos, comparison charts, and enhanced content.
• Identify and develop key product USPs based on product management input, consumer insights, and category trends.
• Maintain a watchful eye on digital shelf readiness including:
  • Product content completeness
  • PDP imagery and video
  • Product descriptions and feature callouts
  • FAQs and consumer education
  • Review generation
• Partner with customer content teams to understand retailer-specific content requirements and ensure all assets are created and optimized.
• Partner with customer service teams to identify common customer questions and ensure they are addressed through product content.
• Coordinate execution of house brand marketing initiatives across key channels.
• Manage marketing calendars and campaign timelines.
• Coordinate launches with execution of marketing programs including:
• Partner with the digital marketing team to align advertising creative and content needs.
• Manage development of marketing assets including imagery, video, and copywriting.
• Support seasonal campaigns and product promotions.
• Act as the operational connector between marketing and other internal teams.
• Work closely with product management, creative, sales, customer service, and digital marketing to ensure marketing priorities are executed.
• Coordinate priority SKU launches and optimization projects with sales and content teams.
• Ensure all marketing and content assets remain organized, accessible, and up to date within brand folders and systems.

Success in this role will be measured by the ability to:

• Execute efficient and scalable product launch processes.
• Maintain strong digital shelf readiness at product launch.
• Maintain high-quality product content across channels.
• Deliver improvements in organic rank, conversion rate, and customer engagement.
• Deliver launches and assets that align to marketing programs and brand priorities.