Senior Business Analyst (Brand Marketing)

Responsibilities

• Brand Performance Analysis: Analyze brand campaign performance across media channels, creative executions, audience segments, and markets to identify trends, measure effectiveness, and generate actionable insights that improve brand investment decisions.
• Measurement Strategy & Experimentation: Partner with Brand, Media, and Data Science teams to design, execute, and evaluate brand measurement initiatives, including incrementality testing, brand lift studies, geo-lift experiments, marketing mix modeling, and other methodologies that connect upper-funnel investment to business outcomes.
• Brand Analytics & Reporting: Build and maintain trusted dashboards, reporting frameworks, and measurement tools that provide visibility into brand health, awareness, consideration, media effectiveness, and other key upper-funnel performance metrics.
• Insights & Strategic Recommendations: Synthesize survey data, media performance, web behavior, and brand health metrics into clear, data-driven recommendations that influence creative strategy, media planning, and long-term marketing investment.
• Cross-Functional Partnership: Partner closely with Brand Marketing, Media, Data Science, and external measurement partners to define business questions, improve measurement capabilities, and advance WHOOP's overall brand measurement strategy.

Qualifications

• 4+ years of experience in business analytics, marketing analytics, or a related analytical function supporting consumer businesses.
• Strong analytical problem-solving skills with the ability to synthesize diverse data sources into clear business insights and effectively communicate recommendations to technical and non-technical stakeholders.
• Proficiency in SQL and experience working with modern data platforms such as Snowflake, dbt, or similar technologies.
• Experience with brand or upper-funnel measurement methodologies such as brand lift studies, awareness tracking, geo-lift experiments, or marketing mix modeling.
• Familiarity with media concepts and metrics (reach, frequency, impressions, CPM, GRPs) and how they connect to brand outcomes.
• Highly organized with the ability to manage multiple priorities in a fast-paced, collaborative environment.
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.

Benefits

The U.S. base salary range for this full-time position is $120,000 - $155,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.

In addition to the base salary, the successful candidate will also receive benefits and a generous equity package. These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.

WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.