Senior Brand Manager ZYN - Strategy

About the role

The ZYN Sr. Brand Manager at Philip Morris International (PMI) plays a crucial role in driving the development and execution of integrated marketing programs that support business growth and sales objectives. This position requires a strong background in marketing or sales promotion activities, with a focus on consumer-packaged goods industry.

Responsibilities

• Lead brand strategy development and own the annual brand planning process, aligning objectives, priorities, and KPIs with business goals.
• Develop, execute, and optimize core brand campaigns across channels, ensuring consistency with brand positioning and messaging.
• Oversee creative asset development and management across paid, owned, earned, and retail touchpoints.
• Serve as a lead for the Agency of Record, managing brief development, timelines, budgets, deliverables, and performance.
• Collaborate cross-functionally with Marketing, Trade Marketing, Sales, Digital, Legal, and Finance to execute integrated marketing programs.
• Assist in the development and execution of marketing plans including forecasting, packaging development, sales promotion, advertising, and pricing strategies.
• Manage brand budgets, track expenditures versus plan, and deliver financial and business performance analysis.
• Analyze and report on consumer insights, market trends, competitive dynamics, sales performance, and market share.
• Lead and support advertising, packaging, POS, and promotional development from concept through execution.
• Support international brand expansion initiatives including branding platforms, positioning, portfolio strategy, and global brand toolkits.
• Support special projects, innovation initiatives, and other responsibilities as assigned.

Requirements

• Bachelor's degree in Business or equivalent.
• MBA strongly preferred.
• 7+ years of experience in Marketing or Sales Promotion Activities in Consumer-Packaged Goods Industry.
• Strong brand strategy, planning, and execution capabilities.
• Proven ability to manage agencies and cross-functional teams.
• Ability to perform under pressure in a fast-paced, matrixed environment.
• Strong strategic, analytical, and creative problem-solving skills.
• Demonstrates leadership, initiative, follow-through, and effective priority setting.
• Highly self-motivated self-starter able to manage multiple projects simultaneously.
• Strong analytical skills with the ability to interpret qualitative and quantitative research.
• Excellent communication skills (oral, written, and presentation); proficient in Excel and PowerPoint.
• Passion for building impactful brands within the PMI US portfolio.

Qualifications

• Authorized to work in the US without sponsorship now and in the future.

Skills

• Strategic thinking and execution.
• Brand management and campaign development.
• Collaboration and cross-functional teamwork.
• Financial management and budgeting.
• Market research and analysis.
• Communication and presentation skills.
• Project management and time management.

Benefits

• Competitive base salary.
• Annual bonus (applicable based on level of position).
• Great medical, dental, and vision coverage.
• 401(k) with a generous company match.
• Incredible wellness benefits.
• Commuter benefits.
• Pet insurance.
• Generous PTO.
• Smart Work hybrid work model.

Pay

Annual Base Salary Range: $149,600 - $187,000

Schedule

Hybrid work model with flexible hours.