Senior Brand Manager ZYN - Launches

About the role

The Senior Brand Manager ZYN – Launches leads the planning and execution of high-impact ZYN product launches, serving as a senior launch owner and strategic partner to cross-functional teams. This role provides end-to-end leadership across launch strategy, packaging development, campaign direction, and commercial readiness, ensuring launches deliver against brand, consumer, and business objectives.

Responsibilities

• Own the strategic and executional leadership of multiple large-scale ZYN product launches annually, ensuring alignment with brand strategy, portfolio priorities, and commercial objectives.
• Set launch vision, objectives, and success metrics in partnership with senior marketing and commercial leadership.
• Lead cross-functional launch governance, coordinating Marketing, CE&A, R&D, Operations, Legal, Finance, and Sales to deliver launches on time and in full.
• Provide senior oversight of packaging strategy and development, including architecture, claims, regulatory approvals, operational readiness, and supply chain handoff.
• Direct development of launch campaigns, positioning, and messaging frameworks, guiding creative agencies and internal teams from concept through execution.
• Ensure delivery of robust, actionable launch toolkits and briefs for downstream activation, including indirect retail and field execution.
• Manage launch budgets, timelines, risks, and dependencies; proactively identify issues and recommend mitigation strategies.
• Evaluate launch performance across sales, distribution, consumer response, and execution metrics; translate learnings into recommendations and future launch improvements.
• Partner with Strategy, Insights, and Analytics teams to incorporate consumer, market, and competitive insights into launch planning.
• Contribute to international launch readiness by developing scalable launch assets, frameworks, and best practices as needed.
• Lead special projects and cross-brand initiatives related to innovation and portfolio acceleration, as assigned.

Requirements

• Bachelor’s degree in Business or related field required; MBA strongly preferred.
• 7+ years of progressively responsible experience in Brand Marketing, Product Marketing, or Launch Management within Consumer Packaged Goods.
• Demonstrated experience leading high-visibility launches and cross-functional initiatives.
• Strong launch leadership with proven ability to manage complex, multi-stakeholder initiatives.
• Advanced project management, prioritization, and risk-management skills.
• Demonstrated expertise in packaging development and campaign leadership.
• Strong strategic and analytical capability with ability to synthesize insights into action.
• Able to influence and lead without direct authority at senior levels.
• Excellent communication and executive-level presentation skills.
• High level of ownership, accountability, and decision-making judgment.

Qualifications

• Average annual Base Salary Range: $149,600 - $187,000.

Skills

• Strategic thinking and execution.
• Project management and risk management.
• Packaging development and campaign leadership.
• Consumer insights and market analysis.
• Leadership and mentorship.

Benefits

• Competitive base salary.
• Annual bonus (applicable based on level of position).
• Great medical, dental, and vision coverage.
• 401(k) with a generous company match.
• Incredible wellness benefits.
• Commuter benefits.
• Pet insurance.
• Generous PTO.

Schedule

• Hybrid work model promoted.

Pay

• Annual Base Salary Range: $149,600 - $187,000.