Senior Brand Manager Pharmaceutical Consumer Marketing

About the role

Alfasigma is a privately held global healthcare company founded over 75 years ago in Italy, where it remains headquartered today in Bologna and Milan. The Group operates in over 100 markets spanning Europe, North and South America, Asia, and Africa. Over three years ago, we embarked on a transformative journey to become a truly global innovative healthcare company with a leading focus on Gastrointestinal (GI) health. We have experienced remarkable growth, nearly doubled our revenues, expanded geographically, and integrated several key acquisitions. We have also evolved our portfolio, expanded into rare and specialty segments, and strengthened our pipeline and people's capabilities.

The Senior Brand Manager, Consumer Marketing will support and lead execution and optimization of consumer and patient marketing initiatives that drive disease awareness, patient engagement, treatment consideration, and brand growth. Reporting to the Senior Director, Consumer & Patient Marketing, this role will support execution across omnichannel campaigns, patient ambassador programs, advocacy partnerships, patient congress activities, content development, agency management, and operational planning.

This is a hybrid position with office hours three days a week in Morristown, NJ.

Responsibilities

• Execute consumer marketing plans aligned with brand goals, including disease awareness and patient engagement campaigns.
• Lead day-to-day execution of integrated omnichannel campaigns across websites, CRM, email, search, social, video, and digital media.
• Partner with agencies and cross-functional teams to develop and deploy consumer, patient, and educational content and assets.
• Manage promotional review processes, project timelines, budgets, deliverables, and day-to-day agency/vendor relationships.
• Support patient ambassador programs, including scheduling, coordination, content planning, speaker coordination, onboarding, training, and engagement activities.
• Support planning and execution of patient-focused activities at patient congresses and advocacy meetings, including materials, ambassador participation, engagement tactics, and pre-, during-, and post-congress communications.
• Support commercial partnerships with Patient Advocacy Groups, including educational initiatives, sponsorship activities, awareness programs, documentation, and compliance requirements.
• Monitor campaign and program performance, KPIs, and insights; partner with media, digital, and analytics teams to identify opportunities for optimization.
• Contribute to reporting, business reviews, and ongoing operational planning while ensuring consistency across consumer and patient touchpoints.

Who you are

• Bachelor’s degree required.
• 5+ years of relevant experience in pharmaceutical, biotech, healthcare, consumer marketing, communications, advertising, media, agency, or related marketing environments.
• Experience supporting integrated marketing campaigns and cross-functional initiatives.
• Strong project management, communication, collaboration, and relationship-building skills.
• Experience with omnichannel, consumer, patient, digital, or brand marketing.
• Agency experience or experience managing agency partners.
• Ability to manage multiple priorities, timelines, budgets, and deliverables in a fast-paced environment.
• Strong learning agility, intellectual curiosity, initiative, accountability, and adaptability.
• Rare disease or specialty pharmaceutical experience preferred but not required.
• Exposure to patient engagement, advocacy, or ambassador programs preferred.

Why Join Alfasigma

At Alfasigma, we foster a culture where the courage to innovate is key to our success. We offer a competitive salary, comprehensive benefits, and extensive opportunities for professional growth and development. Our commitment to people and patients is at the heart of everything we do. We value diversity and welcome individuals with unique perspectives and experiences. We believe that open-mindedness, collaboration, and a shared passion for innovation are essential to achieving meaningful progress.

Compensation & Benefits

The anticipated salary range for this position is $150,000–$200,000. Actual salaries may vary based on various factors including, but not limited to, experience, skillset, and performance.

Alfasigma US also provides a competitive suite of benefits, including:

• 401(k) plan with company match
• Rewards and recognition program
• Health care benefits (medical, prescription drugs, dental, and vision insurance)
• Short and long-term disability coverage provided
• Plan coverage for domestic partners
• Paid parental leave benefits and adoption assistance
• Tuition reimbursement assistance
• A generous Paid Time Off program that includes 20 vacation days, 11 holidays, 4 personal days, and 2 volunteer days per calendar year
• Numerous well-being and work/life programs