Senior Brand Manager, ECommerce
Church & Dwight is seeking a Senior Brand Ecommerce Manager to join our team. This role plays a key role in driving profitable growth and market share gains in the competitive online space.
About The Role
Home Care is Church & Dwight’s largest SBU in terms of ecommerce sales, driven by the rapid and complex growth of the litter business. The Senior Brand Ecommerce Manager will create a roadmap for pureplay profitability, including disruptive online innovation and formats, drive omnichannel growth, and manage the rapid online growth of pet specialty retailers such as Chewy. The role requires a self-starter with experience driving significant growth while ensuring a sustainable profitable future and omnichannel strategy. The ideal candidate will develop an exceptional command of all aspects of their SBU’s ecommerce business.
Hybrid: This role is based in Ewing, NJ or NYC and requires in-person attendance on Tuesdays, Wednesdays, and Thursdays, with remote work options on Mondays and Fridays.
Responsibilities
- Leads development of ecommerce strategy: multi-year SBU growth targets, brand-specific roadmap, and business-driven tactical executions with key partners.
- Collaborates to ensure commercial organization alignment with broader brand strategies: national marketing, eRetail activation strategy, and digital shelf best practices (e.g., A+ Page, images/video, product name, SEO, mobile optimization).
- Leads cross-departmental and agency efforts to define and build a seamless data-driven path to purchase.
- Accountable for creative team briefings and content approvals.
- Identifies channel/customer-specific product assortment and prioritizes investments (trade, CP, shopper, and media).
- Leverages data to measure investment returns and track market performance.
- Surfaces and implements channel/customer-specific requirements, including profitability, pricing, packaging, planning, and availability via multi-factor analysis.
- Manages menu placement, taxonomy, share of search, and digital shelf.
- Oversees promotion and campaign management in coordination with agency support and participates in retailer marketing and media programs.
- Identifies test-and-learn beta programs (e.g., video in search, Amazon post).
- Coordinates product launches online with Global New Products and Brand marketing.
- Brings forward new product opportunities and supports competitive and internal benchmarking, including reviews and content optimization.
- Drives a multi-year strategy to improve ecommerce profitability, including packaging innovation for fine reduction, ecommerce-exclusive innovation, and portfolio mix management.
- Leads online business and strategy for pet specialty retailers such as Chewy, Petco, and Petsmart.
- Oversees cat litter digital strategy across key customers in partnership with the omnichannel team.
- Manages the ecommerce business of baking soda and household cleaners, focusing on ecommerce-specific innovation and profitability.
Requirements
- Bachelor’s Degree required; MBA preferred.
- Minimum 7 years of ecommerce and/or brand marketing experience.
- Proven history of driving sales growth.
- Experience establishing marketing or ecommerce processes across multiple departments and agencies; change management experience preferred.
- Exceptional skills in creating ecommerce reporting systems and strategies with diverse datasets.
- Proficiency in Excel, PowerPoint, Syndicated Data, and Trade Promotion Management.
- Familiarity with key retailer e-commerce operations, platforms, promotional/media vehicles preferred.
- Pet category experience a plus.
Skills
- Motivated self-starter with a desire to lead a step change in brand sales growth online.
- Comfortable handling details while maintaining a big-picture perspective.
- Works autonomously with internal and external teams/agencies.
- Strong interpersonal and communication skills for managing complex processes across stakeholders.
- Exceptional ability to organize and visualize data to highlight actionable insights via engaging, persuasive storytelling.
- Passion and aptitude for metrics and quantitative analysis, with the ability to turn analysis into action and financial results.
- Detail-oriented with strong project management skills and experience managing a complex supply chain and product portfolio.
Pay
The U.S. base salary range for this full-time position is $130,200–$185,400. This position is also eligible for a bonus.
Benefits
- Medical, dental, and vision coverage for employees and eligible dependents.
- Basic life insurance.
- Paid vacation and sick time.
- Paid Parental Leave.
- Paid holidays, floating holidays, and vacation days starting in the first year of employment.
- 401k retirement plan with company match and profit-sharing.
- Discounted Employee Stock Purchase Plan.