Senior Brand Manager - Ecommerce
for section headings. Use - for any list of duties/requirements/benefits. Use
for prose.
We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc.
We need to format responsibilities as list items. The responsibilities section has multiple paragraphs each starting with a bold heading? Actually they have headings like "Client Strategy and Leadership", "Amazon Business Management", "Cross-Functional and Team Leadership". Those could be subheadings but we only allowed
for section headings; we could treat those as ? Not allowed. Probably we should keep them as
with bold? But we cannot use markdown. We can embed inside . The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't forbid other headings, but we should follow. Probably we can keep subheadings as
...
. Or we could just keep as paragraphs.
We need to preserve all substantive info: include details like "Serve as the senior strategic partner for enterprise-level clients, building trusted relationships across various stakeholders, including Brand Management, Sales, Marketing, Finance and executive leadership." etc.
We need to format as list items for duties/requirements/benefits. So each bullet point could be a - . The responsibilities have multiple bullet-like sentences; we can split each sentence into
- . However we need to preserve all info; splitting is okay as long as we don't lose info. Could also keep each paragraph as
- . Probably better to treat each paragraph as a list item.
Similarly for Qualifications: we have Preferred Experience (list of bullet-like sentences), Minimum Education And Work Experience (list), Knowledge, Skills, And Abilities (list). We'll combine into a single Qualifications section with sub-sections? Might be okay to have multiple
inside.
We need to include Pay section with Salary Range: "$102900.00 - $123480.00". Use .
We must not include Job ID/requisition numbers as headings; we can drop them.
We must not include boilerplate like EEO, etc.
Let's extract content.
Description: "Acosta Connected Commerce is seeking an experienced Senior Brand Manager to lead the strategy, growth, and day-to-day management of enterprise-level clients on Amazon. Acosta Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. The Senior Brand Manager will set and steer strategic priorities, manage account performance and profitability, and translate complex business needs into clear, actionable plans. This person must be equally comfortable developing executive-level recommendations, presenting to C-suite leaders, negotiating with Amazon, and working hands-on within Vendor/Seller Central to resolve issues and drive execution. The ideal candidate is a confident client leader who can adapt their communication and selling style across various client, customer, cross-functional and executive stakeholders. They are highly organized, commercially minded, data-driven, and comfortable navigating ambiguity, change, competing priorities, and the fast pace of managing multiple complex client businesses."
That's the About the role.
Responsibilities: There are three main categories.
Under "Client Strategy and Leadership": list of bullet points (each sentence). Let's extract each sentence:
- Serve as the senior strategic partner for enterprise-level clients, building trusted relationships across various stakeholders, including Brand Management, Sales, Marketing, Finance and executive leadership.
- Set, sell, and steer strategic priorities and joint business plans based on each client’s business objectives, Amazon performance, financial goals, and growth opportunities.
- Develop and recommend short- and long-term Amazon sales, marketing, and merchandising strategies designed to achieve client sales, profitability, and conversion goals.
- Build business cases and investment recommendations that connect growth opportunities to expected financial and commercial outcomes.
- Adapt communication and influence style across different roles, personalities, and levels of seniority, from day-to-day contacts to C-suite executives.
- Lead executive-level business reviews, annual planning sessions, and top-to-top meetings with clients and Amazon.
- Translate complex data, challenges, and opportunities into concise recommendations, clear decisions, and actionable plans.
- Identify opportunities to expand client relationships, improve retention, and increase the value delivered by Acosta Connected Commerce.
- Maintain a proactive communication cadence that keeps clients engaged and aligned on priorities, performance, risks, decisions, and next steps.
Under "Amazon Business Management": list:
- Lead the day-to-day and strategic management of complex Amazon Vendor and Seller Central businesses.
- Build and manage relationships with Amazon Vendor Managers, Vendor Services, and other Amazon stakeholders.
- Represent clients in Amazon meetings, negotiations, planning sessions, and business reviews.
- Lead annual accrual and trade-term negotiations in partnership with clients and internal stakeholders.
- Own account-level business performance, including sales, profitability, investment, forecasting, inventory, and operational health.
- Develop and execute annual Amazon growth plans and forecasting aligned with client objectives.
- Develop merchandising strategies that support product launches, priority ASINs, top sellers, seasonal campaigns, promotional events, and emerging category trends.
- Oversee digital shelf strategy across content, SEO, discoverability, conversion, ratings and reviews, and promotional execution to improve customer experience and business performance.
- Partner with media teams to align retail strategy, advertising investment, promotional planning, merchandising, and measurement to increase customer engagement, conversion, and profitable growth.
- Monitor retail and operational performance, identify risks and opportunities, and lead appropriate corrective actions.
- Move seamlessly between strategic leadership and hands-on tactical work within Amazon systems.
- Partner with internal and external stakeholders on technical projects, new Amazon features, tools, and capabilities that improve client performance or online customer experience.
Under "Cross-Functional and Team Leadership": list:
- Lead cross-functional planning and execution across operations, media, sales, catalog, content, and other internal and external partners to support a unified e-commerce strategy.
- Establish clear ownership, timelines, and escalation paths across complex workstreams.
- Establish measurement plans and operating cadences that track program effectiveness, surface performance gaps, and drive continuous improvement.
- Balance priorities across multiple clients while managing competing deadlines, urgent business needs, and resource constraints.
- Provide leadership, mentorship, and strategic guidance to direct reports, Brand Managers, and other team members.
- Create clarity in ambiguous situations and keep teams focused on actions that will have the greatest business impact.
- Drive internal initiatives that improve client service, team effectiveness, processes, and commercial outcomes.
- Bring client feedback and marketplace insights back to internal teams to help strengthen Acosta Connected Commerce services and capabilities.
Qualifications: Preferred Experience (list):
- Hands-on experience with Amazon Vendor and Seller Central, and direct management of large, complex Amazon businesses.
- Experience working directly with Amazon Vendor Managers and Vendor Services.
- Demonstrated ownership of enterprise-level client relationships, Amazon budgets, financial performance, and P&Ls.
- Experience leading client and Amazon negotiations, including annual accruals, trade terms, investment planning, and joint business priorities.
- Strong executive communication and storytelling abilities, including experience building and presenting QBRs, annual planning and top-to-top materials.
- Experience coordinating retail, operations, catalog, content, and media strategies across large Amazon businesses.
- Ability to manage multiple clients and conflicting priorities while shifting seamlessly between strategic leadership and hands-on execution.
- Demonstrated comfort operating in ambiguous environments and developing structure, direction, and accountability where processes may not yet be defined.
- Experience with third-party Amazon tools and data sources such as CIQ, Analytic Index, Circana, Jungle Scout, Keepa, or similar.
- Project management and cross-functional leadership experience across internal teams, clients, agencies, and retail partners.
Minimum Education And Work Experience (list):
- Bachelor’s Degree in Business, Economics, Finance, or related field.
- 7+ years of experience in e-commerce sales/broker agency, marketing, or merchant role.
- 6+ years Amazon platform experience, including owning forecasting, budgets, and Amazon profitability with emphasis on ROI.
- 3+ years experience with overall leadership and management of brand/marketing growth.
- Proven leadership experience in conflict resolution and driving alignment to strategic brand vision.
- Experience in managing creative process and fostering productive relationships with agencies and creative teams.
Knowledge, Skills, And Abilities (list):
- Proficient in Microsoft Office: Word and PowerPoint.
- Proficient in Amazon Sponsored Ads and DSP.
- Deep understanding of e-commerce tools and analytics platforms.
- Advanced Excel skills, including formulas, pivot tables, indexing, and creation of presentation-level charts.
- Strategic and enterprise-level client experience and oversight.
- Possess the ability to develop, adapt, and refine strategic direction for brands grounded in superior consumer and customer insights.
- Understanding of e-commerce channels and online marketplaces.
- Abstract problem-solving skills with the ability to work in ambiguous environments.
- Entrepreneurial aptitude and positive attitude.
- Vendor management, account management, and/or agency experience desired.
- Excellent interpersonal, written, and oral communication skills.
- Ability to think analytically and possess an innate understanding of retail financials.
- Ability to travel as needed.
Work Environment And Physical Requirements (list but we may omit as not required section? The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. This section has content, but we are not required to include Work Environment as a section unless we want. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Work Environment is not in that list, so we should not create a heading for it. We could incorporate its content into Qualifications or Skills? But it's not exactly qualifications. Probably we should omit it entirely, as it's not one of the allowed headings. The instruction says use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are the expected headings. Safer to stick to those. So we will not include Work Environment.
Pay: Salary Range: $102900.00 - $123480.00.
Benefits: none specific, omit.
Schedule: none, omit.
Requirements: The posting has Qualifications; we could treat Qualifications as Requirements? But they have separate Qualifications section. We'll follow the headings: About the role, Responsibilities, Qualifications, Skills, Pay. Possibly also Requirements? But we have Qualifications covering requirements. We'll not duplicate.
Thus output:
About the role
... description ...
Responsibilities
- ... each bullet ...
...
Qualifications
Maybe split into Preferred Experience, Minimum Education And Work Experience, Knowledge, Skills, And Abilities as subheadings? Not allowed but we could use Preferred
for prose. We need to preserve all substantive information; do not invent or summarize away detail. Remove boilerplate etc. We need to format responsibilities as list items. The responsibilities section has multiple paragraphs each starting with a bold heading? Actually they have headings like "Client Strategy and Leadership", "Amazon Business Management", "Cross-Functional and Team Leadership". Those could be subheadings but we only allowed
for section headings; we could treat those as ? Not allowed. Probably we should keep them as
with bold? But we cannot use markdown. We can embed inside . The instruction: use ... .
We must not include Job ID/requisition numbers as headings; we can drop them.
We must not include boilerplate like EEO, etc.
Let's extract content.
Description: "Acosta Connected Commerce is seeking an experienced Senior Brand Manager to lead the strategy, growth, and day-to-day management of enterprise-level clients on Amazon. Acosta Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. The Senior Brand Manager will set and steer strategic priorities, manage account performance and profitability, and translate complex business needs into clear, actionable plans. This person must be equally comfortable developing executive-level recommendations, presenting to C-suite leaders, negotiating with Amazon, and working hands-on within Vendor/Seller Central to resolve issues and drive execution. The ideal candidate is a confident client leader who can adapt their communication and selling style across various client, customer, cross-functional and executive stakeholders. They are highly organized, commercially minded, data-driven, and comfortable navigating ambiguity, change, competing priorities, and the fast pace of managing multiple complex client businesses."
That's the About the role.
Responsibilities: There are three main categories.
Under "Client Strategy and Leadership": list of bullet points (each sentence). Let's extract each sentence:
- Serve as the senior strategic partner for enterprise-level clients, building trusted relationships across various stakeholders, including Brand Management, Sales, Marketing, Finance and executive leadership.
- Set, sell, and steer strategic priorities and joint business plans based on each client’s business objectives, Amazon performance, financial goals, and growth opportunities.
- Develop and recommend short- and long-term Amazon sales, marketing, and merchandising strategies designed to achieve client sales, profitability, and conversion goals.
- Build business cases and investment recommendations that connect growth opportunities to expected financial and commercial outcomes.
- Adapt communication and influence style across different roles, personalities, and levels of seniority, from day-to-day contacts to C-suite executives.
- Lead executive-level business reviews, annual planning sessions, and top-to-top meetings with clients and Amazon.
- Translate complex data, challenges, and opportunities into concise recommendations, clear decisions, and actionable plans.
- Identify opportunities to expand client relationships, improve retention, and increase the value delivered by Acosta Connected Commerce.
- Maintain a proactive communication cadence that keeps clients engaged and aligned on priorities, performance, risks, decisions, and next steps.
Under "Amazon Business Management": list:
- Lead the day-to-day and strategic management of complex Amazon Vendor and Seller Central businesses.
- Build and manage relationships with Amazon Vendor Managers, Vendor Services, and other Amazon stakeholders.
- Represent clients in Amazon meetings, negotiations, planning sessions, and business reviews.
- Lead annual accrual and trade-term negotiations in partnership with clients and internal stakeholders.
- Own account-level business performance, including sales, profitability, investment, forecasting, inventory, and operational health.
- Develop and execute annual Amazon growth plans and forecasting aligned with client objectives.
- Develop merchandising strategies that support product launches, priority ASINs, top sellers, seasonal campaigns, promotional events, and emerging category trends.
- Oversee digital shelf strategy across content, SEO, discoverability, conversion, ratings and reviews, and promotional execution to improve customer experience and business performance.
- Partner with media teams to align retail strategy, advertising investment, promotional planning, merchandising, and measurement to increase customer engagement, conversion, and profitable growth.
- Monitor retail and operational performance, identify risks and opportunities, and lead appropriate corrective actions.
- Move seamlessly between strategic leadership and hands-on tactical work within Amazon systems.
- Partner with internal and external stakeholders on technical projects, new Amazon features, tools, and capabilities that improve client performance or online customer experience.
Under "Cross-Functional and Team Leadership": list:
- Lead cross-functional planning and execution across operations, media, sales, catalog, content, and other internal and external partners to support a unified e-commerce strategy.
- Establish clear ownership, timelines, and escalation paths across complex workstreams.
- Establish measurement plans and operating cadences that track program effectiveness, surface performance gaps, and drive continuous improvement.
- Balance priorities across multiple clients while managing competing deadlines, urgent business needs, and resource constraints.
- Provide leadership, mentorship, and strategic guidance to direct reports, Brand Managers, and other team members.
- Create clarity in ambiguous situations and keep teams focused on actions that will have the greatest business impact.
- Drive internal initiatives that improve client service, team effectiveness, processes, and commercial outcomes.
- Bring client feedback and marketplace insights back to internal teams to help strengthen Acosta Connected Commerce services and capabilities.
Qualifications: Preferred Experience (list):
- Hands-on experience with Amazon Vendor and Seller Central, and direct management of large, complex Amazon businesses.
- Experience working directly with Amazon Vendor Managers and Vendor Services.
- Demonstrated ownership of enterprise-level client relationships, Amazon budgets, financial performance, and P&Ls.
- Experience leading client and Amazon negotiations, including annual accruals, trade terms, investment planning, and joint business priorities.
- Strong executive communication and storytelling abilities, including experience building and presenting QBRs, annual planning and top-to-top materials.
- Experience coordinating retail, operations, catalog, content, and media strategies across large Amazon businesses.
- Ability to manage multiple clients and conflicting priorities while shifting seamlessly between strategic leadership and hands-on execution.
- Demonstrated comfort operating in ambiguous environments and developing structure, direction, and accountability where processes may not yet be defined.
- Experience with third-party Amazon tools and data sources such as CIQ, Analytic Index, Circana, Jungle Scout, Keepa, or similar.
- Project management and cross-functional leadership experience across internal teams, clients, agencies, and retail partners.
Minimum Education And Work Experience (list):
- Bachelor’s Degree in Business, Economics, Finance, or related field.
- 7+ years of experience in e-commerce sales/broker agency, marketing, or merchant role.
- 6+ years Amazon platform experience, including owning forecasting, budgets, and Amazon profitability with emphasis on ROI.
- 3+ years experience with overall leadership and management of brand/marketing growth.
- Proven leadership experience in conflict resolution and driving alignment to strategic brand vision.
- Experience in managing creative process and fostering productive relationships with agencies and creative teams.
Knowledge, Skills, And Abilities (list):
- Proficient in Microsoft Office: Word and PowerPoint.
- Proficient in Amazon Sponsored Ads and DSP.
- Deep understanding of e-commerce tools and analytics platforms.
- Advanced Excel skills, including formulas, pivot tables, indexing, and creation of presentation-level charts.
- Strategic and enterprise-level client experience and oversight.
- Possess the ability to develop, adapt, and refine strategic direction for brands grounded in superior consumer and customer insights.
- Understanding of e-commerce channels and online marketplaces.
- Abstract problem-solving skills with the ability to work in ambiguous environments.
- Entrepreneurial aptitude and positive attitude.
- Vendor management, account management, and/or agency experience desired.
- Excellent interpersonal, written, and oral communication skills.
- Ability to think analytically and possess an innate understanding of retail financials.
- Ability to travel as needed.
Work Environment And Physical Requirements (list but we may omit as not required section? The instruction: include a section ONLY when the posting has real, specific content for it — never emit a heading followed by filler/placeholder text. This section has content, but we are not required to include Work Environment as a section unless we want. The allowed headings list includes About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Work Environment is not in that list, so we should not create a heading for it. We could incorporate its content into Qualifications or Skills? But it's not exactly qualifications. Probably we should omit it entirely, as it's not one of the allowed headings. The instruction says use ... description ... Preferred for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It didn't forbid other headings, but we should follow. Probably we can keep subheadings as
inside.
We need to include Pay section with Salary Range: "$102900.00 - $123480.00". Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "Use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are the expected headings. Safer to stick to those. So we will not include Work Environment.
Pay: Salary Range: $102900.00 - $123480.00.
Benefits: none specific, omit.
Schedule: none, omit.
Requirements: The posting has Qualifications; we could treat Qualifications as Requirements? But they have separate Qualifications section. We'll follow the headings: About the role, Responsibilities, Qualifications, Skills, Pay. Possibly also Requirements? But we have Qualifications covering requirements. We'll not duplicate.
Thus output:
About the role
Responsibilities
Qualifications
Maybe split into Preferred Experience, Minimum Education And Work Experience, Knowledge, Skills, And Abilities as subheadings? Not allowed but we could use