Senior Brand Manager

About the role

The Senior Brand Manager, Brand Growth & Innovation will lead innovation and brand building initiatives across North America for the Huggies® Baby Wipes portfolio. This role will lead development of the 3-5 year strategic innovation plan.

Responsibilities

• Drive the delivery of a validated, consumer-driven innovation pipeline to the brand team to bring to market
• Co-lead development of the Strategic Business Plan, guiding brand priorities over the three-year horizon
• Development of the innovation roadmap for Baby Wipes to deliver against consumer expectations, long-term corporate commitments, and evolving regulatory environment
• Creation and refinement of foundational brand tools, including Brand Architecture, Brand Segmentation and Demand Spaces
• Cordination of Huggies North America Baby Wipes brand strategies and priorities with adjacent categories
• Collaboration with Global to drive scale and consistency of front end innovation development
• Inform the long-term capabilities needed to continue to expand share leadership on the category, grounded in consumer needs
• Delivery of business objectives for a brand including net sales, operating profit, gross margin, and market share including knowledge of full P&L levers
• Understanding of distribution, pricing, shelving and merchandising (DPSM) to deliver best in class execution and growth with a focus on specific channel and customer dynamics
• Business model innovation including (but not limited to) import/export of winning innovation from total enterprise, agile concept and prototyping approaches and resources, and digital test market leadership through established ecommerce channels

Requirements

• Bachelor's Degree in business/marketing
• Masters/ MBA with concentration in Marketing degree preferred
• At least 10 yrs. experience in marketing with brand management (B2B - CPG companies)
• Experience in the following areas: P&L management; development and execution of brand marketing; cross- functional knowledge; direct experience in all various aspects of business including manufacturing, product & technology development and product supply
• Strong understanding of brand foundational tools, consumer insight identification, segmentation and target development
• Experience with brand positioning and brand strategy development
• Concept & Brief writing of both product innovation and renovation and commercial news
• Proven capability to lead in a matrix organization driving collaboration across businesses and functions
• Demonstrated capability in leading agency partners in long-term projects
• Travel 10-20% of the work time

Qualifications

• Proven leadership experience in a brand management role
• Experience in developing and executing brand marketing strategies
• Strong understanding of consumer behavior and market trends
• Ability to develop and refine brand tools and strategies
• Experience in cross-functional collaboration and project management
• Strong communication and presentation skills
• Ability to work in a fast-paced, dynamic environment