Senior Brand Manager
About the role
Acosta Group Connected Commerce is a full-service marketing and account management e-commerce agency for brands, manufacturers, and sellers on Amazon. We offer end-to-end managed services to build and grow successful businesses on Amazon. This includes content and SEO, supply chain, accounting, marketing, and merchandising support. Acosta Group Connected Commerce is seeking a motivated, driven individual who would manage a portfolio of dynamic brands and products.
Responsibilities
- Provide leadership and mentorship to team
- Manage higher volume accounts with higher visibility/C suite
- Attend top-to-top meetings
- Manage VM or SAM relationship
- Annual Accrual negotiation
- Manage Brand Manager(s)
- Drive and own company initiatives
- Manage the implementation and development of marketing plans to fulfill the e-commerce vision and strategy for achieving corporate sales and conversion goals
- Develop relationships with larger and more complex clients to increase revenue
- Drive retention and growth among customers by understanding their business needs and helping them succeed
- Maintain a cadence of communicating with customers to ensure client satisfaction
- Advise internal teams on product and service improvements/suggestions based on client feedback
- Coordinate digital marketing efforts geared to grow business, increase customer engagement, promote products, and optimize the online experience
- Utilize messaging, best sellers, promotions, discounts, user reviews, and email campaigns to attract and retain customers
- Deploy SEO tools and methods to ensure the e-commerce website is optimized for searching and performance responsiveness, as well as delivering visual appeal and compelling content
- Track and measure program effectiveness to drive improvement or develop new offerings
- Manage and direct an e-commerce sales force to achieve sales and profit goals
- Design and recommend online sales programs and set short and long-term online sales strategies
- Analyze opportunities for innovation and expansion of customer engagement and revenue
- Assist with the development of business cases and marketing plans
- Coordinate with stakeholders across the organization to optimize digital channels
- Develop strategy and manage the execution of online/site merchandising to achieve online marketing and sales goals
- Ensure that merchandise plans support key strategic initiatives, launches, top sellers, seasonal campaigns, and trends
- Participate in implementing technical projects for improvements to customer experience, new e-commerce features, and offerings
- Implement the policies and plans to execute the overall vision, strategy, and capacity needed to support organizational long-term and short-term e-commerce sales growth goals
Qualifications
Minimum Education and Work Experience: Bachelor’s Degree in Business, Economics, Finance, or related field, 7 years of experience in e-commerce sales/broker agency, marketing, or merchant role, 6 years of Amazon Platform Experience, and 3 years experience with overall leadership and management of brand/marketing growth.
Proven leadership experience in conflict resolution/driving alignment to strategic brand vision, experience in managing creative process and fostering productive relationships with agencies and create teams, and experience owning and tracking P&L and budget items with emphasis on ROI.
Strategic and Enterprise level client experience and oversight.
Skills
- Expertise in Amazon e-commerce, including Seller/Vendor Central, analytics tools, Sponsored Ads, DSP and full Amazon ecosystem management
- Proficient in Microsoft Office, Excel – pivot tables, Indexing, presentation level charts
- Understanding of e-commerce channels and online marketplaces
- Deep understanding in e-commerce tools and analytics platforms
- Advanced Skills in Excel (Formulas, pivot tables, V-look up, creation of presentation level charts)
- Strategic and Enterprise level client experience and oversight
Pay
Salary Range: $123,480.00 - $154,320.00