Senior Brand Manager

Job Summary

Archer Meat Snacks, a rapidly growing brand in the Natural and Specialty Channel, seeks a Sr. Brand Manager to lead brand stewardship, shopper marketing, packaging initiatives, and consumer engagement efforts.

What You'll Own & Impact

• Support execution of integrated marketing plans that strengthen brand awareness and consumer engagement
• Identify emerging marketing trends, technologies, and consumer opportunities that can drive brand growth
• Partner with agency teams to execute marketing communications, content initiatives, influencer programs, and campaign activations
• Lead creative review processes to ensure consistency across all brand touchpoints
• Partner closely with Sales teams to ensure marketing initiatives support commercial objectives and customer needs
• Lead Go-To-Market planning for new product launches, distribution gains, and strategic retail initiatives
• Develop and execute shopper marketing programs designed to increase trial, conversion, and in-store velocity
• Communicate marketing priorities and activation plans across internal stakeholders
• Manage packaging updates, optimization projects, and brand refresh initiatives
• Lead development of retail display programs and merchandising solutions in partnership with Sales teams
• Support innovation efforts by collaborating with cross-functional partners throughout the product development process
• Translate consumer feedback into actionable recommendations for the business
• Drive alignment across teams to ensure successful execution of strategic priorities

Requirements

• Bachelor's degree in Marketing, Business, or related field required
• 7+ years of experience in Brand Management, Consumer Marketing, or related CPG disciplines
• Experience within food, beverage, or consumer packaged goods industries strongly preferred
• Proven success managing integrated marketing programs and agency relationships
• Experience supporting product innovation, packaging initiatives, and shopper marketing programs
• Strong understanding of retail, consumer behavior, and brand-building principles
• Excellent project management, communication, and leadership skills
• Strong financial acumen with experience managing budgets and evaluating business performance
• Ability to influence cross-functional teams and drive results in a fast-paced environment
• Self-starter who thrives in high-growth, entrepreneurial organizations

Qualifications

• Proven track record of success in a similar role
• Strong analytical and problem-solving skills
• Experience with market research tools and techniques
• Knowledge of consumer behavior and market trends
• Experience with brand management software and tools

Skills

• Strategic thinking and executional excellence
• Strong project management and organizational skills
• Excellent verbal and written communication skills
• Ability to work collaboratively with cross-functional teams
• Strong financial acumen and budget management skills
• Experience with consumer insights and market research

Benefits

• Competitive compensation
• Paid time off
• 100% employer-paid medical, dental, and vision insurance

Pay

$140,000 - $165,000 + bonus

Schedule

Hybrid