Senior Brand Manager

Top Reasons To Work At Bimbo Bakeries USA

• Salary Range: $122,400 - $171,400 Annual Bonus Eligibility
• Comprehensive Benefits Package
• Paid Time Off
• 401k & Company Match

Position Summary

We are seeking a visionary, results-driven Senior Brand Manager to lead the strategy and growth in one of our critical businesses. Key brands in the BBU portfolio include Thomas’, Sara Lee, Entenmann’s, Oroweat, Ball Park and Little Bites.

Key Job Responsibilities

• Define and lead the brand and portfolio strategy, setting a clear vision and growth roadmap aligned with business objectives.
• Manage product portfolio and proactively identify key levers to positively impact P&L. Adjust strategy as necessary to achieve revenue, volume, and margin targets.
• Lead the development and execution of Integrated Marketing plans across all channels, including advertising, digital, in-store, and partnerships.
• Oversee development of insight-driven innovation pipeline for branded portfolio – managing from concept through launch in market.
• Oversee internal resources and external agencies tasked with creating effective content and campaigns.
• Provide leadership, direction and mentoring to direct reports.
• Work in close partnership with Sales teams to identify whitespace opportunities and develop compelling sell-in strategies and materials.
• Develop exceptional cross functional relationships to ensure overall commitment to portfolio.
• Influence and align senior cross-functional stakeholders (Finance, R&D, Supply Chain, Operations) to deliver integrated business solutions.
• Oversee agency partners and internal teams to deliver high-impact, insight-driven marketing programs.
• Manage budgets and investments strategically, ensuring effective allocation of resources to maximize ROI.
• Monitor brand health and performance metrics, proactively identifying risks and opportunities and adjusting strategies accordingly.

Key Behavioral Competencies

• Agility & Resilience: Navigates ambiguity and complexity with confidence, adapting strategies in a dynamic environment.
• Curiosity & Growth Mindset: Actively seeks new ideas, perspectives, and continuous learning opportunities.
• Talent Development & Coaching: Builds, develops, and empowers high-performing teams through coaching and mentorship.

Key Leadership Competencies

• Situational Adaptability: Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement: Creates a climate where people are motivated to do their best to help the organization achieve its objectives.
• Ensures Accountability: Holds self and others accountable to meet commitments.
• Manages Complexity: Makes sense of complex, high quantity, and sometimes contradictory information to effectively solve problems.