Senior Associate, Paid Social

About the role

As a Senior Associate, Paid Social, you will continue down the specialist career track, receiving continual training and close mentorship in all aspects of paid social. You will have already advanced beyond the initial stepping stones of understanding the fundamentals of Social. In this role, you will have increased responsibility and accountability for Paid Social campaign execution and will gain further exposure to account growth opportunities through client-facing missions.

Responsibilities

• Assist social strategy development work by compiling client research, competitive data and social platform information.
• Support and improve paid media tactical planning and buying across all platforms, such as Facebook, Instagram, Twitter, Pinterest, and TikTok.
• Set up media trackers, build media authorizations and insertion orders, steward the billing process and actualize dollars on an ongoing basis.
• Assist team in identifying optimization opportunities and making media recommendations.
• Support community managers to develop and maintain social content calendars for various platforms.
• Stay current through research and practice, staying ahead of the latest updates regarding tools, techniques and methods related to social media.

Requirements

• Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience.
• 1+ year or more of practical experience running paid social campaigns.
• Prior experience using Excel for data management and/or budgeting is a plus.
• Excellent verbal and written skills; uncommon organizational skills, multi‑tasking capabilities, and attention to detail.
• Eager to learn, adaptable, and have a strong interest in the advertising/media industry.

Benefits

• Competitive medical, group retirement plans, vision, and dental insurance.
• Significant paid time off.
• Preferential partner discounts.
• Employee mental health awareness days.
• Access to extensive global WPP Media & WPP networks for professional connections and learning.
• Employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Pay

US Pay Range: $45,000 – $90,000 USD (base salary range; individual compensation varies based on location, business needs, level of responsibility, experience, and qualifications).

Schedule

Hybrid work model with teams in the office around four days a week.