Senior Associate, Paid Social

About the role

The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of the role is to understand client goals, monitor campaign quality, and identify opportunities to maximize performance.

Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics
• Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Pinterest, Reddit, etc.
• Intermediate level understanding of Excel functions (VLook-up, Pivot Table, chart building) and PowerPoint
• Maintains awareness of social media trends, including advertising formats, channels, and technologies to improve campaign performance and recommend new tools and services
• Monitors campaign financials, budgets, and processes invoices
• Drives decisions around campaign architecture and setup
• Identifies and implements optimization opportunities; tracks and analyzes results
• Pulls platform data and prepares reports for clients including campaign analysis
• Updates pacing documents to planned campaign budgets while maintaining performance goals
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, and answers questions related to paid social media campaign details including performance
• Grows partnerships with key vendors
• Trains Paid Social Associate(s) & manages Associate-level delegation, workflows, and timelines
• Partners with Supervisor to coach Associate-level employees and responsible for Associate’s career progression

Qualifications

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines
• Bachelor’s degree required
• 3 years biddable social media campaign management experience
• Healthcare industry knowledge a plus
• Meta Blueprint Certification desired

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMTTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $60,800.00 - USD $84,000.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/15/2026.