Senior Associate, Paid Social

About the role

The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of the Sr. Associate role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance.

Responsibilities

• Understands the relationship between paid, owned, and earned social media tactics
• Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint
• Maintains campaign financials, budgets, and processes invoices
• Monitors the latest trends in social media, including advertising formats, channels, and technologies
• Drives decisions around campaign architecture and setup
• Proactively identifies optimization opportunities; tracks and analyzes results
• Pulls platform data & prepares reports for clients including campaign analysis
• Monitors and updates pacing documents to planned campaign budgets while maintaining performance goals
• Participates in client and creative agency communications: attends meetings, produces high-quality client deliverables, fields questions relating to paid social media campaign details including performance
• Grows partnerships with key vendors
• Trains Paid Social Associate(s) & manages Associate-level delegation, workflows, and timelines
• Partners with Supervisor to coach Associate-level employees and responsible for Associate’s career progression

Qualifications

• Exhibits integrity and trust
• Adherence to agency procedures and processes
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Ability to multi-task, manage one’s time, and demonstrate personal organization and ability to meet deadlines
• Bachelor’s degree required
• 3 years biddable social media campaign management experience
• Healthcare industry knowledge a plus
• Meta Blueprint Certification desired

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.