Senior Associate, Paid Social

Infinite Roar, Publicis Media's fastest-growing agency, is the new force in the media landscape. We are built for clients looking to drive transformation, combining the agility and personalized attention of a boutique agency with the unrivaled resources and expertise of a global powerhouse.

About the role

The Paid Social Sr. Associate is responsible for planning and managing paid social tactics for assigned clients. The primary function of this role is to have a deep understanding of client goals, monitor campaign quality, and consistently and proactively evaluate new opportunities to maximize performance.

Responsibilities

• Understand the relationship between paid, owned, and earned social media tactics
• Demonstrate deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Pinterest, Reddit, etc.
• Maintain intermediate-level proficiency in Excel functions (e.g., VLOOKUP, Pivot Tables, chart building) and PowerPoint
• Monitor the latest trends in social media, including advertising formats, channels, and technologies to improve campaign performance and provide recommendations
• Familiarity with monitoring campaign financials, budgets, and processing invoices
• Drive decisions around campaign architecture and setup
• Proactively identify optimization opportunities; track and analyze results
• Pull platform data and prepare reports for clients, including campaign analysis
• Monitor and update pacing documents to align with planned campaign budgets while maintaining performance goals
• Participate in client and creative agency communications: attend meetings, produce high-quality deliverables, and field questions related to paid social campaign details, including performance
• Grow partnerships with key vendors
• Train Paid Social Associate(s) and manage Associate-level delegation, workflows, and timelines
• Partner with Supervisor to coach Associate-level employees and support their career progression

Requirements

• Adherence to agency procedures and processes
• Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite)
• Ability to multi-task, manage time, and demonstrate personal organization to meet deadlines
• Bachelor’s degree required
• 3 years of biddable social media campaign management experience
• Meta Blueprint Certification desired

Benefits

• Medical, dental, and vision coverage
• Disability insurance
• 401(k) retirement plan
• Parental and family care leave
• Family forming assistance
• Tuition reimbursement
• Flexible time off

Pay

USD $50,065.00 - USD $66,360.00/Annually. Compensation will be determined based on skills, qualifications, and experience.