Senior Analyst Consumer & Marketplace Insights
About the role
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship.
The Marketing Analytics Sr. Analyst will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace.
Responsibilities
- Conduct thorough analyses of business performance, including sales driver decomposition
- Evaluate marketing performance and help guide commercial budget allocation through marketing mix modeling
- Size future category growth potential by analyzing market trends and shifts in consumer behavior
- Identify and size potential headwinds and tailwinds driven by macroenvironmental forces
- Perform ad-hoc analyses requiring heavier data-driven approaches to support business decision-making
- Build strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights team
- Collaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectives
- Present findings and recommendations to stakeholders in a clear and actionable manner
- Further champion Marketing Analytics by identifying opportunities to enhance capabilities and influence
Requirements
- Bachelor’s