Senior Analyst Consumer & Marketplace Insights
Nestlé · Solon, OH · 3 wk ago
Marketing$100k–$125k/yrFull-time
Foods you love. Brands you trust. And a career that empowers you to grow. At Nestlé USA, we’re all working towards the same goal – to delight and deliver for our consumers. With a rich portfolio of beloved brands, including DiGiorno, Toll House, and Coffee mate, in 97% of U.S. households, we have a unique opportunity – and responsibility – to be there for every moment in our consumers’ lives. Joining Nestlé means becoming part of an inclusive workplace that inspires innovation, encourages strategic thinking and creativity, and celebrates your achievements. No matter where you work within the organization, you are empowered to challenge the status quo, embrace risk-taking, and pioneer new ideas. Our supportive and collaborative environment encourages bold ambitions and continuous learning so that everyone can grow and thrive. This position is not eligible for Visa Sponsorship. POSITION SUMMARY: The Marketing Analytics Sr. Analyst will play a vital role in supporting Nestlé USA's divisions by providing timely and unbiased insights to help inform key business decisions. This position requires a strong analytical mindset to develop and deliver perspectives grounded in data and statistical models, coupled with a deep understanding of evolving market and category dynamics. The successful candidate will utilize various analytical tools and leverage a variety of data sources (both syndicated and custom) to diagnose business performance, identify and size potential challenges and opportunities, and make impactful recommendations on marketing strategy and commercial allocation to help Nestle USA win in the marketplace. PRIMARY RESPONSIBILITIES: Conduct thorough analyses of business performance, including sales driver decompositionEvaluate marketing performance and help guide commercial budget allocation through marketing mix modelingSize future category growth potential by analyzing market trends and shifts in consumer behaviorIdentify and size potential headwinds and tailwinds driven by macroenvironmental forcesPerform ad-hoc analyses requiring heavier data-driven approaches to support business decision-makingBuild strong relationships with key stakeholders across sales, marketing, finance, and the broader consumer insights teamCollaborate with cross-functional teams to ensure alignment on business priorities and the latest marketing strategies and objectivesPresent findings and recommendations to stakeholders in a clear and actionable mannerFurther champion Marketing Analytics by identifying opportunities to enhance capabilities and influence REQUIREMENTS AND MINIMUM EDUCATION LEVEL: Bachelor’s degree in Marketing, Business, Economics, Statistics, Data Science/Analytics, or a related fieldMaster’s degree in a relevant field is a plus DESIRED EXPERIENCE: 3-5 years of proven experience in marketing analytics, data analysis, marketing research, or a related field, preferably within a consumer goods or retail environmentAbility to interpret complex data sets, with proven track record of drilling down deeper to uncover what really mattersExperience with syndicated market data and tools (e.g. Circana, NielsenIQ, Numerator, 84.51, Luminate) is a plusProficiency in analytical tools and software (e.g., Excel, SQL, Tableau, R, Python, etc.)Familiarity with data visualization tools (e.g., Tableau, Power BI)Understanding of statistical modeling techniques and their application in marketing analysis DESIRED SKILLS: Strong analytical, creative problem-solving and decision-making skillsStrong interpersonal, collaboration, communication, and storytelling skills Ability to convey complex analytical insights to non-technical stakeholdersAbility to work collaboratively in a fast-paced, team-oriented environmentEnthusiasm for developing a deeper understanding of category and marketplace dynamicsPassion for driving businesses strategy and making a meaningful impactDesire to stay ahead of broader market/industry trends (general research and business news, new methodologies and techniques), and seek out opportunities to self-educate proactively Salary: $99,846.45 to $125,000.00 per year Bonus Eligibility: Yes The pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location. It is not typical for an individual to be hired at top of range. Nestlé offers performance-based incentives and a competitive total rewards package, which includes a 401k with company match, healthcare coverage and a broad range of other benefits. Incentives and/or benefit packages may vary depending on the position. Learn more at https://www.nestlejobs.com/nestle-in-the-us-benefits It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestlé. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestlé seeks such skilled and qualified individuals to share our mission where you’ll join a cohort of others who have chosen to call Nestlé home. The Nestlé Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator: 1-800-321-6467. This position is not eligible for Visa Sponsorship. Review our applicant privacy notice before applying at https://www.nestlejobs.com/privacy. Job Requisition: 420865 #Salaried