Analyst Consumer & Marketplace Insights

Driven by integrity and united by the people-and-pet bond, we find strong purpose in the work we do and an even greater joy in those we get to work alongside. Together, we harness the expertise of our long-standing tradition of excellence to embrace possibility and continuously push to do what's never been done before in pet care. Discover your purpose and fuel your passions when you bring your love of pets to a team that prides itself on the power of togetherness—We are Proudly Connected. Purely Driven.

About the role

For over 80 years, Purina has set the precedent that a pet food company has a greater duty than just feeding pets. We aspire to be the voice of the category—and we believe such leadership begins with our consumer and shopper-centric culture with every innovation and marketing strategy backed by deeper research and insights that push pet nutrition forward. Our research is what drives us to market.

As a member of the Syndicated Insights Team within the Strategy and Insights Group (SIG), this individual will help develop analyses and insights grounded in syndicated data for a richer understanding of the Pet Care Category. This role will collaborate closely with the Marketing and Shopper organizations to effectively leverage and integrate data to reveal new insights that influence successful brand strategies and tactics. We’re a growth mindset culture that continuously challenges us to Stand Taller and think “What’s Next?”

Responsibilities

• Help develop analytic initiatives for assigned brand and shopper teams.
• Provide support to help solve their business issues, help to uncover opportunities, and fill knowledge gaps.
• Work to translate business issues into researchable questions and objectives.
• Utilize extensive syndicated data resources with the focus being the application of household panel data to better understand Pet Owner purchase behavior.
• Analyze data to discover and interpret actionable learnings and contribute to insights that will guide strategic and tactical initiatives.
• Help to develop compelling, concise, and fact-based analyses and recommendations.
• Simplify data into a compelling story that is presented via impactful visuals, written reports and informal presentations.
• Embrace implementation of new digital technologies such as Generative AI to improve access to information and speed to insights.
• Collaborate closely with SIG and on-site research suppliers to effectively manage projects and timelines, as well as, to ensure the highest level of data quality.

Requirements

• Bachelor's Degree from an accredited institution and a Master’s Degree in Marketing Research (completed or in progress) required.
• 1+ years of CPG Market Research experience.
• 1+ years of experience using syndicated data tools (NielsenIQ, Circana, PowerBI).

Qualifications

• Experience working in the pet industry is preferred.

Pay

The approximate pay range for this position is $71,130 to $97,900. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to knowledge, skills and abilities as well as geographic location.

Benefits

• Performance-based incentives.
• 401k with company match.
• Healthcare coverage.
• Broad range of other benefits.

Incentives and/or benefit packages may vary depending on the position.