Senior Analyst, Consumer Insights

About the role

The Sr. Analyst, Consumer Insights, supports Carnival Cruise Line objectives by providing marketing research–based support services. This role utilizes various research methods and analytical tools to interpret consumer insights and develop actionable recommendations.

Responsibilities

• Serves as a senior-level marketing research contributor, conducting needs or situational assessments to help inform research methodology selection and executing defined stages of the research process.
• Mines and analyzes assorted data sets to identify insights and opportunities for business and marketing growth.
• Supports and contributes analytical inputs and narrative development for internal and external programs related to brand health and reputation monitoring.
• Supports supplier relationship management, including acting as a contact and assisting with administrative tasks such as legal or contracting reviews for statements of work, maintaining supply management profiles, and invoice processing.
• Provides informal guidance and collaboration support for other team analysts, including sharing analytical approaches, assisting with platform or process navigation, and offering feedback to support development.
• Performs other duties as assigned.

Requirements

• Bachelor’s degree required, a Master’s degree preferred.
• 5 years of consumer-focused quantitative, qualitative, and secondary/syndicated research experience required.
• Demonstrated experience developing and executing qualitative, quantitative, and secondary research methodologies/programs.
• Strong analytical and statistical skills and proven experience managing large, structured data sets, and unstructured data sets of varying volume, performing statistical analysis and testing, including weighting.
• Experience with advanced methodologies such as cluster analysis, conjoint analysis, driver analyses, or predictive modeling to understand consumer behavior.
• Some proprietary data warehouse mining and analytics a plus.
• Strong communication and interpersonal skills required.
• Ability to manage concurrent projects is essential.
• Advanced Excel and PowerPoint skills required.
• Proficiency with an online survey tool (Qualtrics, Survey Monkey, Alchemer); and usage of a research supplier portal (Claritas, MRI Simmons, Scarborough, YouGov).
• Experience with a data visualization tool (Microstrategy, Tableau) is a plus as is experience with statistical software (SAS, SPSS).
• Knowledge of customer segmentation systems (Claritas/PRIZM, Esri/Tapestry, Experian/Mosaic, Nielsen/Spectra) may be helpful.
• Entertainment, travel or tourism industry experiences beneficial, but not required.

Benefits

• Health Benefits: cost-effective medical, dental and vision plans, Employee Assistance Program, and mental health resources.
• Financial Benefits: 401(k) plan with a company match, Employee Stock Purchase Plan.
• Paid Time Off: 8 company-wide holidays, 2 additional floating holidays, 14-19 days of vacation time, 80 hours of sick time per year.
• Other Benefits: complimentary stand-by cruises, employee discounts, personal and professional learning and development resources including tuition reimbursement.