Senior Insights Analyst - Consumer, Shopper & Market

About the role

The Senior Market Research Analyst (Insights Analyst) will lead the analysis and interpretation of market, consumer, and shopper data to drive strategic business decisions. Responsibilities include:

• Analyze market, consumer, shopper, and customer data to identify opportunities, risks, and growth drivers.
• Translate complex data into clear, actionable recommendations to support both strategic and operational decision-making.
• Proactively identify trends and implications for assigned brands or categories.
• Leverage syndicated data sources (e.g., Nielsen, Kantar, Numerator, Circana) to monitor category performance and competitive landscape.
• Conduct ongoing market tracking, including monthly performance reviews and trend analysis.
• Support development of market sizing, forecasting, and category growth projections.
• Support or lead market research studies, selecting appropriate methodologies to meet business objectives.
• Ensure all research aligns with global standards and delivers high-quality, reliable insights.
• Partner with external research agencies and vendors, managing relationships, timelines, and deliverables.
• Develop reports, dashboards, and scorecards to effectively communicate insights to stakeholders.
• Present findings in a compelling and concise manner to influence decision-making.
• Contribute to knowledge-sharing across teams and maintain the market research library.
• Work closely with marketing, sales, and strategy teams to validate plans and ensure decisions are insight-driven.
• Actively contribute to customer, consumer, and shopper-related business decisions.
• Share best practices and contribute to insights communities and projects.

Requirements

Requirements include:

• 3–5 years of experience in market research, either on the client side or within a consulting/agency environment, supporting consumer packaged goods (CPG) businesses.
• Strong analytical skills with the ability to synthesize data into meaningful insights and recommendations.
• Solid understanding of quantitative and qualitative market research methodologies.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Strong communication and storytelling skills with data.
• Experience managing external vendors or research partners is preferred.

Qualifications

Qualifications include:

• Bachelor's degree in Marketing, Business Analytics, Statistics, Economics, or a related field.
• Knowledge of market research tools and techniques.
• Experience with statistical software (e.g., SPSS, SAS).
• Understanding of market research methodologies and data analysis techniques.

Skills

Skills required include:

• Data analysis and interpretation.
• Market research methodologies.
• Project management.
• Communication and presentation skills.
• Collaboration and teamwork.

Benefits

At Essity, you will be eligible for the following benefits:

• United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance.
• Wellness program provided through RallyHealthcare and Dependent Care Flexible Spending Accounts (FSA).
• 401(k) with employer match and annual employer base contribution.
• Company paid Basic Life, AD&D, short-term and long-term disability insurance.
• Employee Assistance Program.
• PTO offering with Paid Holidays.
• Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance.
• Employee discounts program.
• Scholarship program for children of Essity employees.