Consumer Insights Senior Analyst

Responsibilities

• Lead the consumer research process and identify actionable insights and unmet consumer needs that inform the basis for marketing activations and new product offerings
• Identify and provide business-minded insights and recommendations on industry and consumer trends, and competitive activities to potentially impact company strategy and business decisions
• Manage vendor relationships including scheduling, planning, and monitoring consumer research projects
• Learn and develop expertise of various data sources as needed to support brands, product, or category deep-dives with support from the Insights leadership
• Develop strong relationships with internal business partners, including presentation of findings and understanding brand needs
• Mine consumer research and other sources to identify growth targets, triggers and barriers, and demand space opportunities

Qualifications

• Minimum: 4 yr degree in Marketing, Psychology, Statistics, Social Sciences, or a related field
• Preferred: Master’s Degree in Market Research (MMR)
• Minimum: 4+ yrs of experience in Market Research, Consumer Insights, or related field
• Preferred: Restaurant chain, food manufacturer, consumer packaged goods company, or marketing research supplier. Ability to access and interpret syndicated data (e.g., Circana Checkout and Decision Key) also preferred.

We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.