Senior Advertising Executive

About the role

The Senior Advertising Executive is responsible for leading the digital advertising efforts for nonprofit and political organization clients. This role involves managing and implementing advertising strategies, developing paid advertising campaigns, nurturing client relationships, coordinating creative services, and evaluating digital advertising performance.

Responsibilities

• Lead day-to-day management and implementation of advertising strategies within client digital direct marketing fundraising programs, including search engine marketing, display ads, social media advertising, and retargeting
• Develop paid advertising campaigns that align with clients’ goals, monitoring campaign performance to ensure optimization and top performance results
• Develop and nurture relationships with clients, including regular communication via email, meetings, presentations, and written reports
• Cook up creative services including writing/editing effective copy, providing guidance to graphic designers, and supervising production of advertising creative, and other creative associated with an advertising campaign
• Create and review client budgets and reconcile with Accounting team
• Evaluate digital advertising performance—reviewing reports and producing analysis that translates metrics into clear client-facing recommendations
• Develop up-sell/cross-sell strategies
• Demonstrate working knowledge of each area of agency’s resources
• Develop agency’s public presence by attending events, publishing white papers, speaking at workshops, and getting to know leadership at major agencies and organizations
• Research new advertising venues, staying attuned to online advertising technology, trends, and techniques that can be applied to nonprofit development
• Participate in new business proposals and presentations

Qualifications

• Minimum 7 years of experience in a dedicated digital paid advertising role and/or media planning within the field of advocacy, fundraising, online marketing, direct response
• Demonstrated experience managing the full scope of digital paid advertising
• Technology-oriented, with ongoing understanding of how online fundraising, marketing, and advocacy technology works
• Experience making data-driven decisions using advertising KPIs from analytics, A/B testing and dashboards to implement recommendations to ensure ongoing optimization
• Understanding of advertising platforms including Facebook Business Manager, Google Analytics, and Google Ads
• Strong understanding of Google Grant management and best practices
• Working knowledge of Microsoft products (Word, Excel, PowerPoint, Outlook)
• Demonstrated effective use of digital tools to manage internal and external workflow and communication (including email, chat, zoom, and online workflow tool)

Skills & Abilities

• Communication. Facilitates effective and lively discussion, presenting compelling arguments to large and cross-functional teams
• Writing/Editing Skills. Translates a wide variety of information into developed, clear, and structured messaging (e.g., strategies, memos, proposals, instructions, external-facing documents, etc.)
• Attention to Detail. Creates, refines, and enforces high level of standards, promoting team adherence and ensuring consistency
• Leadership & Accountability. Demonstrated management and supervisorial skills, fostering accountability, aligning goals, setting expectations, and encouraging top performance of individuals and/or small teams
• Collaboration. Leads high-performing teams by setting clear expectations, inspiring others, motivating towards shared outcomes, and ensuring alignment of vision and successful results
• Relationship Building. Navigates complex dynamics to cultivate strong internal and external partnerships, deepening engagement with key stakeholders to advance shared goals
• Adaptability & Change Leadership. Comfortably experiments with new approaches to improve results and identify better outcomes
• Agency Products & Services. Proactively identifies opportunities, improvements, and/or innovations and leads the cross-selling/up-selling to relevant stakeholders
• Agency Mission, Vision, & Values. Understands and communicates the agency's vision and direction, clearly articulating organizational goals and values, and ensuring work aligns with the broader mission
• Agency Work Environment. Successfully functions in a high-paced environment, across multiple work priorities, projects, clients, and client issue areas
• Client-Success Focused. Offers sound counsel, and guides team to implement principles, procedures, and best practices in the industry
• Project Management & Effective Work Product. Develops innovative strategies that align with set forth goals and ideas
• Critical Thinking & Strategic Decision-Making. Proactively seeks opportunities to solve problems, improve, and otherwise, and makes decisions that affect team workflows and success

Total Rewards at MWD

MWD offers a competitive compensation package, including a starting salary range of $85,000–$98,000, with the full range extending beyond this band. Total compensation includes fully paid core benefits, profit sharing, automatic retirement contributions, and employee ownership. Additional optional benefits are available with employee share of cost. MWD also provides paid time off, including 13 company holidays, early release every Friday and on days preceding company holidays, vacation time, sick leave, personal time, and paid parental leave. The agency also offers a philanthropic fund with corporate match for employee charitable contributions, and access to industry conferences and professional development opportunities.

About MWD

MWD is an employee-owned Benefit corporation committed to social justice, environmental action, and progressive causes. We work with nonprofit causes, progressive candidates, and political committees to combat the climate crisis, advance the rights of marginalized communities, fight racial injustice, and more. We are a Certified Green Business, a California Benefit Corporation, and an Employee-Owned Agency. Our team is passionate about helping progressive organizations build the base for a better world through innovative fundraising strategies.

About the Hiring Process

To Apply: - Click the "Apply" button below to submit an application and resume. - Let us know why you’d like to work at MWD and provide any additional information you want us to know about you and why you’re well qualified for the position. - Please include a writing sample.