Senior Advertising Manager

Key Responsibilities

• Lead the strategy, execution, optimization, and performance management of Amazon advertising campaigns across Sponsored Ads, Amazon DSP, and Amazon Marketing Cloud (AMC).
• Manage relationships with key enterprise clients, serving as a strategic advisor and Amazon advertising expert.
• Develop and execute comprehensive Amazon advertising strategies aligned with client business objectives.
• Design media plans, budget allocation strategies, and performance roadmaps that maximize return on ad spend.
• Analyze campaign data and performance metrics to identify trends, opportunities, and optimization recommendations.
• Present business reviews, strategic recommendations, and performance insights through QBRs, YBRs, WBRs, and executive-level presentations.
• Drive innovation through testing, experimentation, audience development, and advanced targeting strategies.
• Utilize AMC insights to develop advanced measurement, attribution, and audience strategies.
• Partner closely with Business Development, Product, and Client Success teams to support account growth and client retention.
• Monitor advertising budgets and ensure campaigns are pacing effectively toward client goals.
• Stay current on Amazon advertising updates, emerging ad products, retail media trends, and industry best practices.
• Mentor team members and serve as an internal resource for Amazon advertising strategy and execution.

Qualifications

• MUST HAVE hands-on Amazon Ads experience.
• MUST HAVE direct experience managing Amazon DSP campaigns.
• MUST HAVE experience utilizing Amazon Marketing Cloud (AMC) for reporting, audience insights, measurement, or campaign strategy.
• Minimum 3+ years of experience managing Amazon Sponsored Ads, DSP, and AMC programs.
• Proven experience building, optimizing, and scaling Amazon advertising campaigns.
• Strong understanding of Amazon retail media strategy, attribution, audience targeting, and performance measurement.
• Advanced analytical skills with the ability to translate complex data into actionable recommendations.
• Experience presenting advertising performance and strategic recommendations to clients and executive stakeholders.
• Strong Excel and PowerPoint skills.
• Exceptional communication, presentation, and client management abilities.