Senior Account Executive - USA

What You’ll Do

• Own the US sales motion end-to-end
• Run the full sales cycle, prospecting to close, across inbound and outbound
• Qualify, discover, demo, negotiate, and close complex B2B deals with US buyers
• Build the US playbook
• Develop and iterate messaging, ICP insights, and outbound approaches tailored to the US market
• Pressure-test pricing, positioning, and value propositions with real customers
• Be the voice of the US customer
• Feed structured insights back to Product and Marketing
• Highlight objections, feature gaps, buying dynamics, and competitive pressure early and clearly
• Operate in ambiguity
• Collaborate closely with founders and the central GTM team
• Experiment with new motions, including events and field marketing, where it makes sense

Who You Are

• 5–7 years of full-cycle B2B SaaS sales experience, ideally in early-stage or scaling startups
• Proven track record selling into the US market and consistently hitting or exceeding quota
• Strong consultative discovery skills, you can sell complexity without hiding behind slides
• Comfortable creating structure where none exists
• High ownership mindset, you don’t wait for playbooks, you write them
• Fluent with modern sales tooling (HubSpot, LinkedIn Sales Navigator, calling tools)
• Direct, clear communicator who builds trust with senior US stakeholders
• Significant experience selling into the food industry, with a strong preference for regulated, frontline-heavy environments

What Success Looks Like

• A repeatable US sales motion exists, documented, tested, and improving
• You consistently generate and close a qualified pipeline without founder dependency
• Clear ICP and messaging hypotheses are validated or killed with data
• Product and GTM teams actively use your customer feedback to refine strategy
• US expansion looks like a growth lever, not a failed side project