Senior Account-Based Marketing Manager
About the role
This is a hands-on IC role for a Senior ABM Manager with at least five years of experience in B2B marketing, specifically in building and running account-based playbooks that generate pipeline. The role involves owning the go-to-market motion across roughly 140 named accounts in the global medical association space.
Responsibilities
Achieve a fully tiered account map of the US and EU universe with clear prioritization logic and a strategy for each tier.
Demonstrate a solid understanding of the niche — the associations, their buyers, their buying cycles, and what moves them.
Own Pipedrive hygiene for the ABM motion: stage, source, account, owner, next action — clean and current at all times.
Weekly reporting on what's working, what isn't, and what's next.
Closed-loop attribution on which plays generated which conversations.
Have at least one active outbound sequence live with early performance data.
Become the owner of this function, not someone who needs daily management.
Meetings booked with qualified, named accounts (primary).
Pipeline generated — opportunities opened in Pipedrive with source attribution.
Account coverage — percentage of Tier 1 accounts with active, personalized touchpoints.
Sequence performance — open rates, reply rates, positive reply rates by campaign.
Communication quality — the clarity, precision, and professionalism of your written outreach and video assets.
Requirements
Experience: 5+ years in B2B marketing, with at least 2 years owning a named-account ABM motion. You can point to a specific deal or campaign where your work moved the needle.
Hands-on with the tools: Instantly, Clay, LinkedIn outbound platforms, Firecrawl, Pipedrive or equivalent. You are in the tools, not above them.
Writing and communication: Flawless written English is non-negotiable. Comfort with video — recording Looms, Screen Studio demos, short-form video assets — is a strong plus.
Location: Remote, US-based, with the ability to cover US Eastern hours.
Qualifications
You are both a builder and a strategist. You design the play and you run it. You treat copy as a first-class craft. You are account-obsessed. You thrive with a high level of autonomy. You do not need daily management.
Skills
Account Strategy: Own the full 140-account global universe — US and EU. Tier and prioritize accounts, build account plans that go beyond a name and a logo, and map the buying group: who matters, who decides, who champions, who blocks.
Outbound and Engagement: Run cold email programs in Instantly. Tier 1 accounts get personalized, relevance-first plays; Tier 2 and 3 get tighter, more scalable sequences. Own LinkedIn outbound via HeyReach or equivalent: connection campaigns, message sequences, and one-to-one video plays for top accounts. Direct mail and executive gifting for our most strategic accounts. One-to-one ABM ads on LinkedIn with custom landing pages and Screen Studio video demos.
Content and Collateral: Create and adapt the assets that make the motion work — case studies, short and long-form videos, white papers, one-pagers. You are not just distributing existing content. You are building what we need to crack the accounts on your list.
The Killer Offer: Own and expand a 3-minute custom video demo offer that has driven attention and growth. You will own and expand it — as a mid-funnel asset, as a LinkedIn DM payload, as an ABM ad CTA.
Pipeline and Measurement: Own Pipedrive hygiene for the ABM motion: stage, source, account, owner, next action — clean and current at all times. Weekly reporting on what's working, what isn't, and what's next. Closed-loop attribution on which plays generated which conversations.
Benefits
Small team. Big clients. No politics, no silos, no bureaucracy. Direct access to the founders. High standards, honest feedback, and a shared commitment to building something that lasts.
Pay
$150K base
Schedule
Full-time