Senior Manager, Account Based Marketing

About the role

We're looking for an AI-forward ABM leader to help win our largest Health System and MSO opportunities. You'll own the marketing strategy behind our most strategic accounts, partnering closely with Enterprise Sales to build buying committee engagement, accelerate complex deals, and create predictable enterprise pipeline.

Responsibilities

• Own ABM strategy for a focused portfolio of our largest Health System and MSO opportunities, with clear accountability for pipeline creation, deal acceleration, and revenue impact.
• Become an expert on your accounts. Understand organizational priorities, competitive dynamics, executive stakeholders, and buying signals so deeply that Marketing becomes a strategic advantage for Sales.
• Partner with Enterprise AEs to develop account plans, map buying committees, identify whitespace, and build coordinated engagement strategies across every stage of the sales cycle.
• Design and execute highly personalized 1:1 and 1:few programs across executive outreach, digital, gifting, field events, customer proof points, and thought leadership.
• Build coordinated account plays around product launches, industry moments, customer stories, executive events, and conferences to create momentum within target accounts.
• Use AI throughout the workflow, from account research and stakeholder mapping to personalization, messaging, and campaign execution, while maintaining a high bar for quality.
• Continuously measure account engagement, pipeline progression, deal velocity, and revenue contribution, partnering with RevOps to optimize programs based on business outcomes.
• Experiment relentlessly, identifying new plays, channels, and engagement strategies that increase enterprise pipeline and improve conversion across the funnel.

Requirements

• 5+ years of B2B marketing experience, including 3+ years leading ABM or enterprise demand generation for complex B2B sales organizations.
• Demonstrated success driving measurable pipeline and accelerating large enterprise deals through coordinated marketing and sales programs.
• Deep understanding of enterprise buying committees, long sales cycles, multi-threading, and executive engagement strategies.
• Strong commercial mindset. Prioritize marketing investments based on pipeline impact, deal progression, and expected return, not activity metrics.
• Excellent strategic judgment. Identify where marketing can meaningfully influence enterprise opportunities and where resources are best invested.
• Hands-on experience with modern GTM platforms including Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Clay, and other account intelligence tools.
• Demonstrated AI fluency, using AI to improve research, personalization, account planning, and campaign execution while maintaining strong human judgment and quality control.
• Exceptional analytical instincts. Obsessed with understanding what moves enterprise pipeline, and continuously refine programs based on data rather than assumptions.

Qualifications

• Proven ability to manage multiple projects simultaneously and meet deadlines.
• Experience with CRM systems and marketing automation tools.
• Strong communication skills, both written and verbal.
• Ability to work independently and as part of a team.
• Passion for technology and its impact on healthcare.

Skills

• Strategic thinking and execution.
• Account-based marketing expertise.
• Enterprise-level sales and marketing alignment.
• AI and data-driven marketing.
• Customer relationship management.
• Project management and coordination.

Benefits & Perks

• Competitive Compensation – Including salary and employee stock options so you share in our success.
• Lifelong Learning – Annual budget for professional development, plus training opportunities to help you grow.
• Office Setup Stipend – We’ll outfit your in-office workspace so comfy as it's productive.
• Top-Tier Health Coverage – Medical, dental, and vision insurance, because your health comes first.
• Unlimited PTO – We trust you to take the time you need to recharge and come back ready to crush it.
• Meals & Snacks – Lunch, dinner, and snack breaks that fuel great ideas.
• Fitness Stipend – Your wellness matters. We reimburse monthly membership costs to support your health.
• Commuter Benefits – We cover eligible transportation costs to make your trip to work easier.
• 401(k) – Build your retirement savings.