Senior Manager, Account Based Marketing

Responsibilities

• Translate deep market, industry, and competitive intelligence into a high-impact strategic marketing program that identifies revenue opportunities, white-space potential, and high-value targets for global growth.
• Design and operationalize a best-in-class ABM framework that drives enterprise acquisition and expansion across priority accounts, segments, and verticals—fully aligned to commercial objectives and GTM strategy.
• Lead the end-to-end execution of multi-channel, data-driven ABM programs ensuring measurable pipeline acceleration, expansion opportunities, and consistent global execution.
• Embed ABM into the GTM motion in close partnership with Sales and Account Management, delivering targeted content, tools, and campaigns that maximize account engagement, conversion, and revenue outcomes.
• Build and refine scalable processes, performance dashboards, and governance models in collaboration with Marketing and Sales Operations to ensure consistent activation, accountability, and ROI tracking.
• Own ABM program KPIs, leveraging analytics and insights to drive continuous improvement, maximize pipeline contribution, and ensure measurable pipeline and revenue impact across regions and segments.
• Direct ABM budget allocation and resource planning to maximize ROI, prioritize high-impact initiatives, and deliver sustained commercial results.
• Serve as a senior advocate for ABM across the organization, influencing stakeholders, embedding best practices, and positioning ABM as a transformative lever for revenue growth and enterprise expansion.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field with 7–10 years in enterprise B2B marketing, including 3+ years leading ABM or growth marketing programs with measurable pipeline and revenue impact.
• Proven success designing and executing account-based strategies that drive acquisition, expansion, and revenue growth.
• Strong commercial and analytical acumen, with expertise in marketing and sales funnels, buyer journeys, and pipeline metrics.
• Hands-on experience with ABM platforms, marketing automation, CRM systems (e.g., Salesforce, Bombora), and analytics tools.
• Experience collaborating with global Sales, Account Management, and Marketing teams across NAM, EMEA, and APAC.
• Exceptional communication, influencing, and project management skills; proactive, growth-oriented, and strategic thinker.
• Willingness to travel occasionally for global engagement.

What We Offer

In exchange for your expertise, HireRight offers an excellent employee benefit package which includes:

• Medical
• Dental
• Vision
• Paid Life/AD&D Insurance
• Voluntary Life Insurance
• Short- & Long-Term Disability
• Flexible Spending Accounts
• 401K
• Generous Vacation and Sick Program
• 10 Paid Holidays
• Education Assistance Program
• Business Casual Attire
• Generous Referral Program
• Employee Discounts and Rewards

All resumes are held in confidence. Only candidates whose profiles closely match requirements will be contacted during this search.

HireRight, LLC is an Equal Opportunity Employer