Senior Marketing Account Manager

About the role

We are seeking an experienced and strategic Senior Marketing Account Manager to serve as the primary liaison between our agency and a portfolio of businesses in Madison, WI. This role involves developing and executing integrated marketing strategies that drive measurable results, strengthen client relationships, and support long-term program success.

Responsibilities

• Serve as the primary point of contact for assigned clients, ensuring exceptional service, satisfaction, and retention.
• Develop, present, and optimize data-driven marketing strategies aligned to client goals and budgets.
• Lead the planning and execution of integrated marketing campaigns, programs, and communications.
• Draft strategic and creative briefs and collaborate with creative, digital, and shared services teams.
• Monitor and report on KPIs, providing insights and recommendations for optimization.
• Partner with program and business development teams to identify and pursue growth opportunities.
• Manage budgets, project setup, timelines, and resource allocation to ensure operational efficiency.
• Lead campaign reviews and post-project debriefs to support continuous improvement.

Requirements

• 8+ years of experience in marketing account management, client services, advertising, or communications.
• Proven success leading integrated, multi-channel marketing campaigns.
• Proficiency with marketing analytics platforms, CRM tools, and reporting dashboards.
• Ability to budget, forecast, and track marketing spend and performance metrics.
• Strong project management skills with experience managing multiple concurrent projects.

Preferred Technical Skills

• Experience in energy efficiency, sustainability, or program-driven marketing environments.
• Agency experience with multi-stakeholder accounts.
• Advanced degree or marketing/communications certifications.
• Familiarity with digital marketing platforms and demand generation frameworks.
• Experience analyzing data to guide marketing strategy and client recommendations.

Soft Skills

• Highly organized, detail-oriented, and effective at prioritizing in fast-paced settings.
• Strong relationship-building skills with a collaborative, client-focused approach.
• Excellent communication and presentation abilities.
• Strategic, analytical thinker with strong problem-solving skills.
• Proactive, innovative, and committed to continuous improvement.

Work Environment

• Collaborative, mission-driven culture focused on delivering measurable marketing impact.
• Cross-functional collaboration with creative, digital, analytics, program management, finance, and business development teams.
• Balance of strategic planning, client engagement, and hands-on project oversight.
• Flexible work arrangements to support work-life balance.
• Occasional travel as needed.

Compensation

Salary Range: $83,000–$90,000
Placement within the range is based on alignment with the needs of the position.

Benefits

• Medical, Dental, and Vision Insurance
• Company-paid health care concierge service
• 401(k) with company match
• Paid vacation, sick, personal, and parental leave time
• Paid volunteer time
• Employee recognition program
• Employee assistance program
• Access to on-demand training courses to advance further in your career